Social media that shows the people behind your practice.
Done-for-you Facebook and Instagram posts that introduce your team, explain treatments and share real reviews, so patients feel they know you before they call.
- 3,200+ practices
- Google Premier Partner
- For doctors, by doctors
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Patients check your social pages to see who you really are.
Most U.S. adults use YouTube and Facebook, and half use Instagram. Before booking, patients look at your posts to see the team, the office and how you treat people. They're looking for:
- Real peopleThe doctors and team they'll meet, not stock photos.
- A look insideThe office, the technology and what a visit feels like.
- Proof from patientsReviews and stories shared with permission.
- Signs of lifeRecent posts that show the practice is active and caring.
Engaging, but always permission-first.
Using a patient's photo, story or testimonial for marketing generally needs their written authorization under HIPAA, paid endorsements need clear disclosure under the FTC's Endorsement Guides, and replies must never confirm someone is a patient.
Patients only with permission
Marketing uses of PHI generally require written authorization (HHS)
- Signed authorization before any patient post
- Consent stored with the content
- No patient details in comments
Clear disclosures
Disclose material connections in each post (FTC Endorsement Guides)
- Paid or incentivized posts labeled
- No fake reviews or followers
- Real results, typical results noted
Safe replies
OCR fined practices for PHI in online replies (2022, 2023)
- Reply without confirming patient status
- Move details to a private channel
- Team trained on what not to say
A steady, on-brand social presence.
Posts planned around your services, team, events and seasons.
Branded graphics, photos and short videos made for your practice.
Facebook and Instagram posts scheduled and published for you.
Bios, hours, links and highlights kept accurate.
Patient authorizations collected and stored before anyone appears.
Reach, engagement, followers and visits to your website.
Plan, create, publish, every month.
- 01Plan
A monthly calendar built around what you want to grow, approved by you.
- 02Create
Posts, photos and videos designed in your brand, with consent where patients appear.
- 03Publish & report
Scheduled posting and a monthly report on reach, engagement and site visits.
Social signals that support search.
Google's guidance encourages promoting your site where your audience gathers. Active, consistent profiles that link to your website and match your practice details help patients and search engines confirm you're real and current.
Patients often mention how calm and gentle the team is, and the practice regularly shares tips for anxious patients on its Instagram…
Content that builds trust and brings patients in.
A mix that keeps your pages active, personal and useful.
People
- Meet the doctors
- Team spotlights
- Behind the scenes
Education
- Treatment explainers
- Patient tips
- Short videos
Proof & news
- Reviews (with consent)
- Community events
- Office announcements
- + seasonal posts
What's the difference?
Social media management
Meta Ads
Organic social builds the trust that makes ads convert; many practices run both.
Common social media marketing questions
What does social media marketing for a practice include?
A monthly content plan, custom-designed posts and videos, publishing on Facebook and Instagram, profile upkeep, patient consent management and a monthly report.
Can we post patient photos or testimonials?
Only with the patient’s signed written authorization. Using a patient’s photo or story for marketing generally requires it under HIPAA, so we collect and store consent before anyone appears.
How should we reply to comments and reviews on social media?
Thank people and invite them to call, but never confirm someone is a patient or mention their care. HHS has fined practices, including New Vision Dental ($23,000 in 2022), for disclosing patient details in online replies.
Which platforms should a practice be on?
Most practices focus on Facebook and Instagram, where most of their patients already are. Pew Research reports 71% of U.S. adults use Facebook and 50% use Instagram.
How often should we post?
A few times a week is enough to look active and stay top of mind. Consistency matters more than volume.
Do you create the content or do we?
We plan, design and write everything. You approve posts, and send us photos from the office whenever you like.
Does social media help SEO?
Indirectly. Active profiles that link to your website help patients and search engines confirm your practice is real and current, and posts send visits to your service pages.
Do influencer or paid posts need disclosure?
Yes. The FTC’s Endorsement Guides require clear disclosure of any paid or material connection in each post, and both the business and the poster are responsible.