More booked evaluations for your therapy or PT practice

Start where patients already look: a Google Business Profile for each location, a fast website with a page for each condition you treat, and steady reviews. Then add direct-access messaging, since only 41% of people know they can see a PT without a referral (APTA, 2025). Build referral relationships with local physicians, and use Google Ads to fill open evaluation slots. Track every call and form back to its source.

Market direct access clearly. Every state allows some form of direct access to physical therapy, but APTA’s 2025 survey found only 41% of the public knows it. Add a plain-language direct access page, mention it in your Google profile and ads, and target searches like back pain treatment near me. Check your state’s rules and payer requirements, since some limit visits or require a referral for reimbursement.

The channels are the same, but the patient path differs. Chiropractic patients more often self-refer, so Google Maps rank, reviews and new-patient offers carry more weight. PT clinics lean more on physician referrals and condition pages. Both need accurate listings, clear insurance information and fast online requests. We set up Maps categories, pages and ads to match how each type of patient finds you.

Generally not current clients. APA Ethics Code 5.05 says psychologists do not solicit testimonials from current therapy clients, and the ACA and NASW codes have similar limits for counselors and social workers. For behavioral health practices we keep automatic review requests opt-in or turned off, reply to existing reviews without confirming anyone is a client, and focus on listings, content and AI visibility instead.

Yes. We connect to the practice software therapy clinics use, including WebPT, ChiroTouch, Eclipse, ChiroFusion, Clinicient and TRAKnet for chiropractic and PT, and SimplePractice, TherapyNotes and Valant for behavioral health. Completed visits can trigger review requests automatically, so your front desk doesn’t have to send them by hand. For counseling practices, those requests stay opt-in or off.

Most independent practices spend a small share of revenue. In a Tebra survey of private practices, 62% put 1% to 5% of gross revenue toward marketing, and a smaller group spent 6% to 10%. Clinics opening a new location or pushing direct access usually sit at the higher end. See our guide on how much a practice should spend on marketing.

We build with HIPAA in mind. Forms are set up so protected health information isn’t sent to ad platforms, tracking is configured to avoid passing patient data, and review replies never confirm that someone is a patient or describe their care. We describe our approach as HIPAA-aware rather than claiming a certification, because no official HIPAA certification for marketing vendors exists.