Star Of The South Lecture
3 CE Credits
Lecture: Thursday 2-5pm & Friday 9-12pm
Website Design, Internet Marketing and The Perfect Recall System:
The Internal and External Marketing Tools That Can Maximize your Practice’s Revenue
While health professionals are among the most highly educated, talented and intelligent groups, most will admit to be totally uninformed about best business practices and how to grow their practices. The business of dentistry is never discussed in dental schools and must be self-taught or learned through sometimes very uncomfortable experiences.
Among the most under-utilized tools by the health professional is the use of website and internet marketing techniques. These tools can be used by every doctor to greatly expand their communication with patients, increase their internet presence, build their online reputation and vastly expand the scope of their practices.
While website design and internet marketing are integral parts of an external marketing plan, perhaps the easiest way to increase revenue and profit margins is by building the perfect recall and reminder system.