Looking Back When Planning for the Year Ahead

When it comes to online marketing, it's essential to be proactive! With one year ending and a new one just around the corner, now's an excellent time to evaluate the success of your practice's online marketing efforts for the past twelve months. By analyzing key performance metrics for 2024, you can gain valuable insights and make informed decisions to market your practice in the year ahead.

One thing you can do is look at the traffic to your practice's website over the past 11 months. Pay close attention to metrics like total users, new users, and page views. Analyze the traffic trends as compared to the previous year. Were there any spikes or dips during a particular season or campaign? By understanding your website traffic patterns, your digital marketing team can help you plan even more effective strategies and campaigns for 2025.

Of course, measuring online success goes beyond just tracking website visitors. You also want to measure how many visitors convert into new patients. Take a little time to review your conversion funnel to see where potential patients may drop off, and calculate your overall conversion rate from website to booked appointment. Identifying areas for improvement in your patient conversion process can significantly boost your marketing ROI.

As everyone knows, it's essential to have a robust social media presence. For this reason, it's a good idea to look at your engagement metrics and how you fared in 2024. You can better gauge audience engagement and response by looking at total followers, post reach, likes, shares, and comments. Paying particular attention to which types of social content perform best offers a helpful guide for future social media strategies.

Let's face it, positive online reviews continue to gain importance for attracting new patients. If you haven't done so yet, assess the number of reviews and average practice rating across the most popular review platforms like Google, Yelp, and Facebook. Always consider ways to proactively encourage more patients to leave reviews, such as automated review request emails.

Finally, calculate your cost per new patient acquisition from your various online marketing channels. This metric will help you understand your return on investment and allocate your marketing budget more effectively in the year ahead. Remember to consider channels with a lower cost per acquisition to focus marketing efforts.

At Doctorsinternet.com, we consider your success our success. Our digital marketing team will help you thoroughly analyze the above key performance indicators and more so your healthcare practice can make data-driven decisions designed for success. We promise the insights you uncover will be invaluable for growing your patient base and building a more robust digital presence.