Email capture and follow-up for healthcare practices
Turn website and ad visitors into subscribers with compliant sign-up forms and follow-up emails that land in the inbox and bring them back to book.
- 3,200+ practices
- Google Premier Partner
- For doctors, by doctors
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Keep in touch with people not ready to book
Many visitors are researching for later. A simple sign-up offer keeps them in touch so they come back to you, not a competitor, when they are ready.
- Owned audienceYour list does not depend on ad platforms or algorithms.
- Strong engagementHealthcare emails see some of the highest open rates of any industry.
- Inbox deliverySender authentication meets Gmail, Yahoo and Outlook requirements.
- Compliant by designCAN-SPAM and HIPAA marketing rules are built into forms and sends.
Email rules every practice must follow
Mailbox providers and regulators tightened email rules between 2024 and 2025. Missing them sends your emails to spam or worse.
Gmail, Yahoo and Outlook
- SPF, DKIM and DMARC authentication for bulk senders (Gmail and Yahoo since February 2024)
- Gmail began rejecting non-compliant bulk mail in November 2025
- Outlook enforced its bulk sender rules from May 2025
- One-click unsubscribe and low spam complaint rates
Federal email law
- Accurate sender and subject line
- Your practice's postal address in every email
- Unsubscribe honored within 10 business days
- Penalties up to $53,088 per violating email
Marketing to patients
- Promotional emails to patients can need written authorization
- Appointment and care reminders usually do not
- No health details in subject lines or ad audiences
What's included
Guides, new-patient offers and reminders that give people a reason to subscribe.
Short forms with clear consent language, kept off ad tracking.
SPF, DKIM and DMARC set up so mail reaches the inbox.
Automatic follow-up emails that introduce your practice and lead to booking.
Useful, compliant emails that keep you top of mind.
Subscribers, opens, clicks and bookings from email.
How email capture works
- 01Choose the offer
A guide, checklist or new-patient offer that matches your services.
- 02Build the form
Short sign-up forms on your site and landing pages, with clear consent.
- 03Authenticate sending
SPF, DKIM, DMARC and one-click unsubscribe set up before the first send.
- 04Automate follow-up
A welcome series that answers common questions and invites a booking.
- 05Measure bookings
Subscribers, opens, clicks and bookings reported monthly.
Every place visitors can subscribe
Website
- Service pages
- Blog articles
- Footer sign-up
- Exit offer
Ads
- Landing pages
- Meta lead forms
- Retargeting offers
Paid ads for your specialty
Pick your practice type: what a lead typically costs, where we run your ads, the rules that apply, and your free ads audit.
What a lead typically costs
- Google cost per click
- $8.00
- Google conversion rate
- 10.67%
- Google cost per lead
- $72.97
- Facebook cost per lead
- $61.56
LocaliQ 2026 benchmarks, “Dentists & Dental Services” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (dentist, orthodontist)
- Performance Max
- Facebook and Instagram
Implants, Invisalign and emergency visits carry the highest case value, so they get budget first.
What a lead typically costs
- Google cost per click
- $4.76
- Google conversion rate
- 12.43%
- Google cost per lead
- $40.04
- Facebook cost per lead
- $32.14
LocaliQ 2026 benchmarks, “Physicians & Surgeons” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads where your specialty is listed
- Facebook and Instagram (broad audiences only)
Google limits personalized ads for health conditions, so campaigns target searches and locations, not diagnoses.
What a lead typically costs
- Google cost per click
- $4.76
- Google conversion rate
- 12.43%
- Google cost per lead
- $40.04
- Facebook cost per lead
- $32.14
LocaliQ 2026 benchmarks, “Physicians & Surgeons” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (optometrist, ophthalmologist)
- Performance Max for eyewear
- Facebook and Instagram
LASIK and specialty contacts run as separate campaigns from routine eye exams.
What a lead typically costs
- Google cost per click
- $4.06
- Google conversion rate
- 16.22%
- Google cost per lead
- $31.50
LocaliQ 2026 benchmarks, “Animals & Pets” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (veterinarian)
- Facebook and Instagram
Pet owner ads are not health ads for people, so fewer audience limits apply.
What a lead typically costs
- Google cost per click
- $6.17
- Google conversion rate
- 6.94%
- Google cost per lead
- $67.36
- Facebook cost per lead
- $27.11
LocaliQ 2026 benchmarks, “Health & Fitness” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (chiropractor, physical therapist, occupational therapist)
- Facebook and Instagram
Ads avoid cure claims and before-and-after language that Google and Meta reject.
What a lead typically costs
- Google cost per click
- $6.17
- Google conversion rate
- 6.94%
- Google cost per lead
- $67.36
- Facebook cost per lead
- $27.11
LocaliQ 2026 benchmarks, “Health & Fitness” averages. Your market will differ.
Where we run your ads
- Google Search
- Facebook and Instagram (no condition targeting)
Addiction treatment ads need LegitScript certification before Google will run them, and mental health conditions cannot be used for targeting.
What a lead typically costs
- Google cost per click
- $4.76
- Google conversion rate
- 12.43%
- Google cost per lead
- $40.04
- Facebook cost per lead
- $32.14
LocaliQ 2026 benchmarks, “Physicians & Surgeons” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (audiologist)
- Facebook and Instagram
Hearing aid ads follow FDA over-the-counter rules, so claims stay on fitting, testing and service.
What a lead typically costs
- Google cost per click
- $4.62
- Google conversion rate
- 10.35%
- Google cost per lead
- $39.25
- Facebook cost per lead
- $50.91
LocaliQ 2026 benchmarks, “Beauty & Personal Care” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (plastic surgeon, dermatologist)
- Instagram and Facebook
- Retargeting for consult no-shows
No claims for unproven or cell-based therapies, and before-and-after images follow Meta's rules.
Email capture questions
Is email marketing allowed for healthcare practices?
Yes. It must follow CAN-SPAM, and promotional emails sent to patients using their health information can need written authorization under HIPAA. Appointment and care reminders usually do not. We build both into your forms and sends.
Why do our emails go to spam?
Usually missing authentication or high complaint rates. Gmail and Yahoo have required SPF, DKIM and DMARC for bulk senders since February 2024, Gmail began rejecting non-compliant mail in November 2025, and Outlook enforced similar rules from May 2025. We set these up and monitor them.
What open rate should a practice expect?
MailerLite’s December 2025 benchmarks put healthcare at a 43.75% average open rate and 2.25% click rate. Apple Mail privacy features inflate opens, so we judge success by clicks and bookings.
How fast must we honor unsubscribes?
CAN-SPAM requires honoring opt-outs within 10 business days, and bulk senders to Gmail and Yahoo must offer one-click unsubscribe. We automate both.
Can we add patients to our marketing list?
Only with care. Using patient information for promotional emails can require authorization under HIPAA, so we use clear sign-up consent and keep marketing and care reminders separate.