Free Google Business Profile (GMB) audit

Is your Google Business Profile keeping you out of the map pack?

We grade your profile on what moves map rankings and calls: categories, details, photos, reviews and activity, compared with the top practices near you.

Step 1 of 2 · About 60 seconds
Free. No logins. Public information only.
  • Built for dental & medical practices
  • For doctors, by doctors
  • Google Premier Partner
Google Business Profile AuditSample report
Categories60
Profile details92
Photos45
Activity30
Fix first
No posts in the last 90 daysThe profile looks inactive next to competitors who post weekly.
Improve
Primary category could be more specificA specialty category can rank better than a general one.

Example practice. Your report uses your own data.

What we check

8 checkpoints, scored and ranked

Every item is rated pass, improve or fix first, so you know what to do first.

CategoriesPrimary categoryThe strongest local ranking factor in Whitespark's 2026 survey, plus missing secondary categories.
DetailsName, address, phoneMatch your website and listings exactly, with no keyword stuffing that risks suspension.
HoursHours and holiday hoursAccurate regular hours and special hours for holidays.
ServicesServices and attributesTreatments listed with descriptions, plus accessibility and other attributes.
PhotosPhotos and recencyCount and freshness of office, team and exterior photos.
ReviewsReviewsRating, count, how recent they are and how often you reply.
ActivityPosts and updatesWhen you last posted and whether the profile looks managed.
LinksBooking and website linksAppointment and website links, with tracking so you can count calls and visits.
How it works

From your practice name to a clear plan

  1. Tell us your practicepractice name and city or zip. That's all we need to start.
  2. We run the checksPublic data only: no logins, no patient information.
  3. Get your score and fixesYour report arrives by email within one business day. Walk through it with us in a free 30-minute demo if you want.
FAQ

About the Google Business Profile Audit

Is GMB the same as Google Business Profile?

Yes. Google My Business was renamed Google Business Profile in 2021. It is the listing that shows your practice in Google Search and Maps.

What does the free Google Business Profile Audit check?

It checks 8 items: primary category, name, address, phone, hours and holiday hours, services and attributes, photos and recency, reviews, posts and updates, booking and website links. Each one is rated pass, improve or fix first, so you know what to do first.

Is it really free?

Yes. There is no cost and no obligation. We email your report, and you can walk through it with us in a free 30-minute demo if you want.

Do you need logins or patient information?

No. The audit uses public information only. Please never enter patient health information.

Call (800) 416-5235Request a demo