Retargeting ads for healthcare practices
Bring back people who visited your website but did not book, with ads that follow health privacy rules and never reveal why someone visited.
- 3,200+ practices
- Google Premier Partner
- For doctors, by doctors
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Most visitors do not book on the first visit
People compare practices, check insurance and come back later. Retargeting keeps your practice in view while they decide, at a lower cost than reaching new people.
- A second chanceReach people who already know your practice.
- Privacy firstAudiences come from general pages like home, location and booking, never condition pages.
- Frequency capsAds show often enough to remind, not enough to annoy.
- Measured returnsReturn visits, calls and bookings are tracked to the campaign.
Retargeting rules for healthcare
Retargeting is where health privacy rules bite hardest, so we design audiences around them.
Personalized ads policy
- No remarketing based on health conditions
- No audiences built from condition or treatment pages
- Neutral ad copy that never implies a condition
Tracking technologies
- No pixels on portals, intake or appointment forms
- No patient details sent to ad platforms
- Follows HHS guidance on online tracking
Default attribution windows
- Google: 30-day click, 3-day engaged view, 1-day view
- Meta: 7-day click and 1-day view by default
- We report calls and bookings, not just view-through
What's included
Visitors to general pages only, with condition and treatment pages excluded.
Display, YouTube, Facebook and Instagram, managed together.
Caps and timing so ads remind without following people for months.
Messages about your practice, team and booking, never about a condition.
No pixels on patient pages, server-side events without patient details.
Return visits, calls and bookings by campaign.
How we run retargeting
- 01Map your pages
We mark which pages can build audiences and which are excluded for privacy.
- 02Build audiences
Visitors to general pages over set time windows, on Google and Meta.
- 03Write neutral ads
Practice, team, reviews and booking messages that never mention a condition.
- 04Cap and time
Frequency caps and short windows keep ads helpful.
- 05Track returns
Calls and bookings from returning visitors are reported monthly.
Where returning visitors see you
- Display network
- YouTube
- Gmail
- Discover
Meta
Paid ads for your specialty
Pick your practice type: what a lead typically costs, where we run your ads, the rules that apply, and your free ads audit.
What a lead typically costs
- Google cost per click
- $8.00
- Google conversion rate
- 10.67%
- Google cost per lead
- $72.97
- Facebook cost per lead
- $61.56
LocaliQ 2026 benchmarks, “Dentists & Dental Services” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (dentist, orthodontist)
- Performance Max
- Facebook and Instagram
Implants, Invisalign and emergency visits carry the highest case value, so they get budget first.
What a lead typically costs
- Google cost per click
- $4.76
- Google conversion rate
- 12.43%
- Google cost per lead
- $40.04
- Facebook cost per lead
- $32.14
LocaliQ 2026 benchmarks, “Physicians & Surgeons” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads where your specialty is listed
- Facebook and Instagram (broad audiences only)
Google limits personalized ads for health conditions, so campaigns target searches and locations, not diagnoses.
What a lead typically costs
- Google cost per click
- $4.76
- Google conversion rate
- 12.43%
- Google cost per lead
- $40.04
- Facebook cost per lead
- $32.14
LocaliQ 2026 benchmarks, “Physicians & Surgeons” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (optometrist, ophthalmologist)
- Performance Max for eyewear
- Facebook and Instagram
LASIK and specialty contacts run as separate campaigns from routine eye exams.
What a lead typically costs
- Google cost per click
- $4.06
- Google conversion rate
- 16.22%
- Google cost per lead
- $31.50
LocaliQ 2026 benchmarks, “Animals & Pets” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (veterinarian)
- Facebook and Instagram
Pet owner ads are not health ads for people, so fewer audience limits apply.
What a lead typically costs
- Google cost per click
- $6.17
- Google conversion rate
- 6.94%
- Google cost per lead
- $67.36
- Facebook cost per lead
- $27.11
LocaliQ 2026 benchmarks, “Health & Fitness” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (chiropractor, physical therapist, occupational therapist)
- Facebook and Instagram
Ads avoid cure claims and before-and-after language that Google and Meta reject.
What a lead typically costs
- Google cost per click
- $6.17
- Google conversion rate
- 6.94%
- Google cost per lead
- $67.36
- Facebook cost per lead
- $27.11
LocaliQ 2026 benchmarks, “Health & Fitness” averages. Your market will differ.
Where we run your ads
- Google Search
- Facebook and Instagram (no condition targeting)
Addiction treatment ads need LegitScript certification before Google will run them, and mental health conditions cannot be used for targeting.
What a lead typically costs
- Google cost per click
- $4.76
- Google conversion rate
- 12.43%
- Google cost per lead
- $40.04
- Facebook cost per lead
- $32.14
LocaliQ 2026 benchmarks, “Physicians & Surgeons” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (audiologist)
- Facebook and Instagram
Hearing aid ads follow FDA over-the-counter rules, so claims stay on fitting, testing and service.
What a lead typically costs
- Google cost per click
- $4.62
- Google conversion rate
- 10.35%
- Google cost per lead
- $39.25
- Facebook cost per lead
- $50.91
LocaliQ 2026 benchmarks, “Beauty & Personal Care” averages. Your market will differ.
Where we run your ads
- Google Search
- Local Services Ads (plastic surgeon, dermatologist)
- Instagram and Facebook
- Retargeting for consult no-shows
No claims for unproven or cell-based therapies, and before-and-after images follow Meta's rules.
Retargeting questions
Is retargeting allowed for healthcare practices?
Yes, with limits. Google does not allow remarketing based on health conditions, so audiences come from general pages such as your home, location and booking pages, and ads stay neutral.
Is retargeting HIPAA compliant?
It can be if tracking stays off patient portals and intake forms and no patient details reach the ad platforms. We set it up that way and follow HHS guidance on tracking technologies.
How long do retargeting ads follow someone?
We keep windows short, usually 30 to 90 days, and cap how often ads show so people are reminded, not followed.
How do you measure retargeting?
We track return visits, calls and bookings by campaign. Platform defaults count view-through results (Google counts 1-day view, Meta counts 1-day view), so we report clicks, calls and bookings separately.
Can we retarget people who visited a specific treatment page?
Not when the page is about a health condition or treatment. Those pages are excluded from audiences to follow Google policy and protect patient privacy.