AI search optimization (GEO) for practices

Get recommended when patients ask AI.

We make your practice easy for ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews to read, trust and name, then show you every time AI lists your pages.

  • 3,200+ practices
  • Google Premier Partner
  • For doctors, by doctors

Get a free 30-minute demo

Built around your practice. No obligation.
Request a demo
AI assistantsChatGPT · Gemini · ClaudeTrackedEvery AI listingBuilt onGoogle's SEO basics
In short: AI GEO (generative engine optimization) makes your practice easy for ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews to read, trust and name. We open your site to AI search crawlers, add doctor and practice schema, write answer-first pages with sources, align your listings and reviews, and track every time AI assistants list your pages.
Why AI search matters

Patients ask AI for a doctor, and AI answers with a name.

ChatGPT, Gemini and Google's AI answers don't hand patients ten links. They recommend a few practices and cite the pages they trust. If AI can't read or verify your practice, it names someone else. Patients are asking AI:

  • "Who's the best dentist near me?"A recommendation, often just one or two names.
  • "Are they any good?"AI summarizes your reviews, credentials and specialties.
  • "Do they take my insurance?"It repeats whatever details it finds, right or wrong.
  • "Where did that come from?"Answers cite sources: your site, Google, health directories.
AI-generated answer recommending a dental practice by name, citing the practice website, Healthgrades and Zocdoc
How AI decides who to name

AI can only recommend what it can read, trust and confirm.

Google says there are no extra requirements for AI Overviews or AI Mode: pages must be indexed and eligible to show with a snippet, using the same SEO foundations. Other assistants work the same way. We build all three layers.

Readable

Open to AI search

"Indexed and eligible to be shown with a snippet" (Google)

  • AI search crawlers allowed: ChatGPT, Claude, Perplexity
  • Fast, crawlable pages with clean HTML
  • Doctor, practice & FAQ schema
Trusted

Worth citing

Sources, quotes & statistics lifted AI visibility 30–40% (GEO study, KDD 2024)

  • Answer-first pages for real patient questions
  • Doctor credentials & experience on every page
  • Cited facts, clear numbers, plain language
Confirmed

Same story everywhere

Listings are 52.6% of AI citations in healthcare (Yext, 2025)

  • Google Business Profile & health directories match
  • Reviews that mention your treatments
  • Mentions on trusted local & medical sites
What's included

Everything AI needs to recommend your practice.

AI crawler access

Search bots for ChatGPT, Claude and Perplexity allowed; training bots set to your choice.

Doctor & practice schema

Physician or dentist, practice, services, FAQ and profile links in clean code.

Answer-first content

Pages that answer patient questions in 40–60 words, with sources.

Credentials & trust

Doctor bios, training, specialties and reviewed-by details AI can verify.

Consistent footprint

Listings, reviews and citations aligned with your website.

AI visibility report

Every time AI assistants list your pages, which ones, and clicks from AI.

AI recommendation ranking a practice first, with citations, reviews, backlinks and web presence scored
How it works

Audit what AI says today, fix it, then track it every month.

  1. 01
    AI visibility audit

    We ask ChatGPT, Gemini, Claude and Perplexity your patients' questions, and check crawler access, schema and listings.

  2. 02
    Fix & build

    Crawlers opened, schema added, answer-first pages and doctor bios written, listings aligned.

  3. 03
    Track & grow

    Monthly report of AI listings and AI clicks, with new content aimed at the questions you're not named for yet.

Practice website doctor pages with credentials and bios on a laptop and phone
AI search

Be the name in the answer.

When an AI summary appears, people click regular results about half as often (8% vs 15%, Pew 2025). The practice named inside the answer gets the call. AI favors pages it can quote: clear answers, real credentials and sources.

Who's a good pediatric dentist near Park Slope that takes Delta Dental?

Your Practice is a well-reviewed option (4.9★, 214 reviews). Dr. Lee is board-certified in pediatric dentistry, the office is open Saturdays and Delta Dental is listed among accepted plans…

yourpractice.comGoogle Business ProfileHealthgrades
Results

We count every time AI lists our clients.

Our AI visibility dashboard reads client server logs and checks every AI visit against each AI company's own published address list, so fake bots don't count.

Times AI assistants opened client pages42,597

times an AI assistant opened a client's page to answer someone's question, about 2,840 a day.

  • ChatGPT33,74679.2%
  • DuckDuckGo AI4,79311.3%
  • Claude4,0589.5%
2,334people clicked through to a client site from an AI answer
12AI services seen on client sites
2Mfake AI requests filtered out

Across client sites, 23 Sept to 7 Oct 2026. Gemini and Copilot don't identify themselves when they read pages, so they are counted by the visitors they send.

AI GEO vs. SEO

What's the difference?

AI GEO

Where you show upAnswers in ChatGPT, Gemini, Claude, Perplexity, AI Overviews & AI Mode
What winsBeing named and cited in the answer
What we work onAI crawler access, schema, citable answers, consistent footprint
How it's measuredAI listings, AI clicks, citations

SEO & Local SEO

Where you show upGoogle's regular results and the map pack
What winsRanking position and clicks
What we work onPages, keywords, links, technical health
How it's measuredRankings, traffic, calls

Google says its AI features rest on the same SEO foundations, so GEO builds on SEO, not around it. Local SEO →

FAQ

Common AI search questions

What is generative engine optimization (GEO) for a medical practice?

GEO is the work of making your practice easy for AI assistants like ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews to read, trust and recommend. It covers crawler access, schema, answer-first content with sources, and consistent listings and reviews.

How is GEO different from SEO?

SEO earns rankings and clicks in Google’s results. GEO earns mentions and citations inside AI answers. Google says its AI features use the same foundations as search, so GEO builds on solid SEO: indexable pages, helpful content, accurate listings and reviews.

Do I need special markup or an llms.txt file for AI Overviews?

No. Google says there are no additional requirements to appear in AI Overviews or AI Mode and no special schema to add; pages need to be indexed and eligible to show with a snippet. Google’s Google’s John Mueller said in 2025 that no AI system was using llms.txt. We focus on what works: crawlable pages, accurate structured data and clear, sourced answers.

Which AI assistants do you optimize for and track?

ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity, Microsoft Copilot and DuckDuckGo’s AI answers. Assistants that don’t identify themselves when they read pages, like Gemini and Copilot, are measured by the visitors they send.

How do you know when AI lists my practice?

We read your site’s server logs for AI assistants opening your pages to answer a question, and confirm each visit against the AI company’s own published address list, so fake bots are filtered out. We also count the people who click through to your site from an AI answer.

Should I block AI bots from my website?

Not the search bots. OpenAI’s OAI-SearchBot, Claude-SearchBot and PerplexityBot decide whether your pages can appear in those assistants’ answers. Training crawlers such as GPTBot and ClaudeBot are separate, so you can allow search and still opt out of training.

Can you guarantee ChatGPT will recommend my practice?

No one can. AI assistants choose their answers themselves. What we can do is make sure they can read your site, verify your details and find clear, sourced answers to quote, then show you every time they list your pages.

How long does it take to show up in AI answers?

AI search tools re-read pages often, so fixes like crawler access and clearer answers can show up within weeks. Building the reviews, listings and content that make AI trust a practice takes a few months, and we report progress every month.

How can I check if my practice shows up in ChatGPT or Google AI answers?

Start with our free AI visibility check. We ask ChatGPT, Gemini, Google AI Overviews, Perplexity and Copilot the questions your patients ask, then show where your practice is mentioned, which sources the AI cites, which competitors appear and what to fix first. It is the same baseline we use before starting AI search optimization.

Call (800) 416-5235Request a demo