Editorial Policy

Last updated: October 11, 2026. DoctorsInternet publishes articles to help dental, medical, eye care, veterinary and therapy practices make better marketing decisions. This policy explains who writes them, how we check facts and how we keep them current.

Who writes our articles

Every article is written by a named member of the DoctorsInternet team, chosen for their experience with the topic: our co-founders (both dentists), our CMO, and specialists in websites, SEO, paid ads, reviews and listings. Each article ends with an author card that links to the writer’s profile, credentials and LinkedIn.

How we research and cite

• We rely on primary sources wherever possible: Google’s own documentation, federal agencies such as the FTC, HHS and DOJ, professional associations, and published surveys.
• We name the study or source in the sentence where a number appears, with the publisher and year, so readers can check it.
• We do not publish statistics we cannot trace to a source, and we do not invent quotes, reviews or client results.
• When a rule or deadline changes, we update the article and its date.

Reviews and updates

Articles are reviewed before publishing for accuracy and clarity, and revisited when search engines, platforms or regulations change. The date on each article shows when it was last updated.

How we use AI

We use AI tools to help with research and drafting. A person on our team checks every fact, source and recommendation before an article is published, and is responsible for it. Article header images are illustrations; images created with AI carry a small “AI image” label.

Independence

We do not accept payment to mention products or vendors. When we name software, platforms or directories, it is because they are relevant to practices, not because of a paid relationship. Articles may mention DoctorsInternet services where they help solve the problem being discussed.

Corrections

If you spot an error, call (800) 416-5235 or send a message through the form at the bottom of any page. We review every correction request and update the article when we confirm a mistake.