As the digital ad market continues to grow and grow, it's become increasingly clear that a successful strategy for promoting your practice should include participation in Google Ads.
According to recent reports, the digital ad market is red-hot, with global spending expected to grow by 26%. As the world's largest search engine, Google commands over a 92% market share and dominates global internet searches, digital navigation, and online video viewership.
Let's face it; the healthcare marketplace is a highly competitive one. To stay ahead of the competition and to stand out from the rest, you need your practice to appear prominently in online searches whenever someone is looking in your area for the services like yours. It, therefore, makes sense that by helping your office stand out in a Google search, you can effectively reach the largest audience, including the most prospective patients.
Google algorithms recognize and understand what consumers need. For this reason, Google Ads offer an unrivaled opportunity to connect with prospective patients at the exact time they are looking for information and care! In other words, they provide the right experience to the right person at just the right moment.
In addition, to quickly rocketing your practice to the top of local searches to effectively reach your target audience, Google Ads operate on a Pay-Per-Click model. What this means is that you only pay when someone clicks on your Google Ad, which in turn drives traffic to your landing page, website, and potentially your office for care.
Google Ads also provide all the tools you need to track and measure the success of each campaign, scale up or down, make any needed refinements, and maximize your ROI (return on investment).
As the percentage of online searchers clicking on Google Ads continues to increase, it makes more and more sense to dedicate a portion of your practice's marketing budget to Google Ad campaigns.
At DoctorsInternet.com, we understand what it takes to establish a robust online presence and provide healthcare professionals with the leading solutions they need to succeed in the digital marketplace. We're dedicated to helping your practice grow and develop strategies tailored to your exact needs. To make the most of your Google Ad campaigns, you'll get partnered with an expert team who will help you establish your goals and budget while working with you to create, maintain, and track the success of your advertising investment.