Google Ads for Doctors

With Pay-Per-Click advertising, your practice gets rapidly propelled to the top of page one in key local searches!

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How Google Ads Can Help Build Your Business

A question we hear very often from our customers is: “I have a great website and I have seen a lot of traction organically, but I want to take the next step to market my business. What do you recommend?”

The answer is a “Search Engine Marketing” tool. By far the most important and successful Search Engine Marketing tool is Google Ads.

What Are Google Ads?

When search engines first became popular, everyone realized the importance of appearing on page one for any pertinent keyword phrases that were important to a business. Sensing a way to make money, Google took advantage of this and reserved “geography” on the top and now bottom of every page one search for paid ads. These are called Google Ads and they are the only way we can assure a customer that they will immediately get to the top of page one of a Google search.

How Do Google Ads Work?

Google, in essence, sells those 3-4 spots at the top of page one, for any specific keyword, to the highest bidder in the form of an “algorithmic” auction. Whoever bids the most for a particular keyword, in a particular zip code, at a particular hour of the day, will indeed appear at the top of page one of a search.

How Much Does it Cost?

Google charges the customer on a “pay-per-click” basis. Which means that the customer only pays when someone clicks on their ad. The cost per click is totally dependent on supply and demand. So, if there are 50 businesses bidding for those 3 spots on the top of page 1, the cost per click will be much more expensive that if 5 people were bidding for the spots. Because of this, Google Ads in large metropolitan areas tend to be more expensive than those in lightly populated, more rural ones. The customer determines a budget which can be changed at any point for any particular keyword.

Should I Run My Own Google Ad Campaign?

While you can run your own campaign, we, in no uncertain terms, do not recommend it. The goal of a running a Google Ad campaign is to get the biggest bang for every Google Ad dollar that you spend. In order to accomplish this, the campaign should be run by an expert in the field who knows all the tricks and in-and-outs of running a Google Ad campaign. Terms such as “CTR” (Click through Rate) and “Quality Score” are examples of part of Google’s algorithm which cannot be handled correctly without an expert. There are a vast number of different tools that a Google Ad campaign manager can use to increase the effectiveness of any campaign!

What Happens when a Potential Customer Clicks on the Ad?

A big mistake that many people make when running a Google Ad campaign is that when a potential customer clicks on the ad, it takes them to the home page of the company’s website and does not direct them to either the specific product or service that the potential customer is looking for. For that reason, we always recommend building specific “landing pages” which will discuss the product or service mentioned in the keyword search.

How Do I Track the Results?

It is imperative, since this campaign does cost money, to be able to determine an accurate way to measure results. This can be provided by putting a “tracking” phone number and a specific landing page “contact form” on every landing page. In this way, you can see how many people took action on the ad by either calling the business or filling out a form.

What Do I Do to Evaluate the Campaign?

Google Ad campaigns are evolutionary and constantly changing. It is absolutely necessary to meet with your Google Ad campaign manager on a regular basis to go over the analytic tools and examine the results. Google Ad campaigns need to be constantly tweaked in order to be as effective as possible. This includes, among many other things, changing keywords and adjusting budgets.

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It's easy to get started! Our quick, 15-minute demo is all it takes to learn about how can help you increase your online visibility. Through our advanced marketing techniques and local targeting, we'll help you expand your practice's reach and build your reputation. Additionally, your dedicated marketing representative will be your direct contact for all of your marketing needs.

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Why Every Doctor Should Consider Google Ads for Their Practice

In today's competitive healthcare landscape, doctors continually seek effective ways to reach new patients and grow their practices. Google Ads emerges as a powerful tool in the digital marketing arsenal, offering numerous benefits tailored specifically to medical professionals. Here’s why every doctor should consider leveraging Google Ads.

Targeted Exposure

Google Ads allows doctors to position their services in front of potential patients at the exact moment they are searching for health-related information. Unlike traditional advertising, which often casts a wide net, Google Ads can be finely tuned to target specific demographics, locations, and even user behaviors. For example, a dentist in Miami can target ads specifically to parents searching for children’s dental services within their city, ensuring that the ad spend is directed towards the most relevant audience.

Cost-Effective Marketing

One of the most appealing aspects of Google Ads is its cost-effectiveness. The platform operates on a pay-per-click (PPC) model, meaning doctors only pay when a user actually clicks on their ad. This method allows for better budget control and ensures that money is spent on potential patients who have expressed a direct interest in the services offered. Additionally, Google Ads provides tools to track the performance of each ad, allowing for real-time adjustments to enhance effectiveness and ROI.

Immediate Results

While organic search engine optimization (SEO) is a crucial strategy, it often takes months to see significant results. In contrast, Google Ads can lead to immediate visibility and patient inquiries. This immediacy can be particularly beneficial for new practices or those looking to quickly fill appointment slots.

Enhancing Local Reach

For many medical professionals, local clientele is the backbone of their practice. Google Ads excels in local marketing, with features like location targeting and local search ads that appear on Google Maps. This ensures that doctors are visible to potential patients in their vicinity, making it easier for patients to find, contact, and visit their offices.

Building Brand Awareness

Even if a click does not immediately convert into a patient appointment, Google Ads still plays a vital role in building brand awareness. Each impression (view) of an ad contributes to recognition and credibility. Over time, this repeated exposure can establish a practice as a trusted healthcare provider in the area.

Versatility Across Specialties

Google Ads is highly adaptable, suitable for all types of medical specialties, from dentists and dermatologists to surgeons and psychiatrists. Each specialty can tailor its messaging, keywords, and targeting to address the specific concerns and needs of its patient base.

Competitive Advantage

In the competitive field of healthcare, staying ahead of other local practitioners is crucial. Google Ads gives doctors an edge by ensuring top placement in Google search results, overshadowing organic results. This top billing is essential when patients are rapidly searching for urgent medical care and solutions.

Continuous Learning and Improvement

The wealth of data Google Ads provides on ad performance, such as click-through rates, impressions, and conversions, is invaluable for refining marketing strategies. Doctors can learn what messaging resonates best with their audience, which days of the week yield the best engagement, and more, allowing for informed adjustments that enhance campaign performance over time.

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