Dental marketing that fills your chair with the right new patients
Websites, Google Maps, AI search, reviews and ads for dental practices, built by an agency founded by two dentists. One system, tracked from first search to booked call.
Founded byTwo dentistsPractices3,200+Connects to75 dental systems
In short: Dental marketing is how a dental practice gets found, chosen and booked by new patients online. DoctorsInternet builds dental websites and runs local SEO, Google Maps, AI search, reviews, listings and Google and Meta ads for general, cosmetic, orthodontic, pediatric and specialty practices and DSOs, with every call and form tracked.
A patient’s path
How a new patient finds a practice like yours, minute by minute
MMaria, 41Just moved to town. Two kids, new insurance, a cracked filling.An example, not a real patient
From first search to booked: 9:14 pm to 9:27 pm. Every step is a place to win or lose the patient.See where you stand: free demo →
Why dental is different
Dental patients compare reviews, insurance and location before they call
A dental search is local and personal. Patients check reviews, look for their insurance, view your site and now ask AI tools. High-value cases like implants and Invisalign need different pages and ads than a cleaning.
Reviews decide the shortlistMost people looking for a new dentist read reviews first. A steady flow of fresh Google reviews keeps you on the list.
Case mix drives revenueOne implant or aligner case can equal many hygiene visits. We give each high-value treatment its own page, ad and tracking.
Insurance and location matterPatients look for accepted plans, hours and distance. Your site, profile and listings must answer these the same way everywhere.
AI answers are a new front doorPatients now ask ChatGPT and Google AI Overviews for a dentist. Clear, consistent facts make your practice easy to recommend.
What we do
Everything a dental practice needs to grow, run as one system.
Dental website designFast, accessible dental websites with a page for every treatment, insurance info and online booking.Website Design →
Local SEO & Google MapsRank in the map pack for searches like "dentist near me" and "emergency dentist" in your area.Maps Optimization →
AI search (GEO)Structured, consistent facts so ChatGPT, Gemini and AI Overviews can recommend your practice.AI GEO →
ReviewsAutomatic review requests after each visit, plus HIPAA-safe replies on Google and other sites.Reviews →
Google & Meta adsCampaigns for implants, Invisalign, emergencies and new-patient specials, tracked to the phone call.Paid Ads →
ListingsCorrect name, address, phone and hours on 50+ directories, including Healthgrades, Yelp and Zocdoc.Listings →
Your dental software
Works with the dental software your front desk already uses.
Review requests go out automatically after each completed visit. We connect to 75 dental systems, including Dentrix, Eaglesoft, Open Dental, Denticon and CareStack.
We market the dental cases that grow your practice
Each high-value treatment gets its own page, keywords, ads and call tracking, so you see which services bring in patients and which need more attention.
Dental implantsFull-arch and single-tooth consults
Invisalign & clear alignersAdult and teen aligner starts
Veneers & cosmeticSmile makeovers and whitening
Emergency dentistrySame-day toothache and broken teeth
Sedation dentistryAnxious and phobic patients
Pediatric dentistryFirst visits and family bookings
Same-day crownsCrowns placed in a single visit
New-patient specialsExam, X-ray and cleaning offers
Specialties we market
General & family dentistry
Cosmetic dentistry
Orthodontics
Periodontics
Pediatric dentistry
Oral & maxillofacial surgery
Endodontics
Prosthodontics
Multi-location DSOs
AI search
Get recommended when patients ask AI for a dentist
Patients now ask ChatGPT, Gemini and Google AI Overviews which dentist to see. These tools pull from your website, Google Business Profile, reviews and listings. We make those facts clear, consistent and easy to quote.
Who is a good dentist for Invisalign near Park Slope that takes Delta Dental?
Your Practice is a good option to consider. It offers Invisalign and other clear aligners, lists Delta Dental among accepted plans, has consistently positive patient reviews and offers online booking with evening hours.
Practice websiteGoogle Business ProfileReviewsListings
New Day DentistryColorado · +38% new patients / mo
Advanced Dental Care of Las ColinasIrving, TX · New-patient special + online booking
Dental specialist vs. general agency
What's the difference?
DoctorsInternet
Who founded itTwo dentists who ran their own practices
Dental softwareConnects to 75 dental systems, including Dentrix and Open Dental
Treatment focusPages and ads for implants, Invisalign, emergencies
ReviewsAutomatic requests after visits, HIPAA-safe replies
TrackingCalls and forms tracked by treatment and source
General marketing agency
Who founded itMarketers with no clinical background
Dental softwareManual exports or no connection
Treatment focusGeneric service pages
ReviewsGeneric reply templates
TrackingClicks and impressions
We work only with healthcare practices, and more than 3,200 practices use DoctorsInternet. Ask for a free demo to see the system on your own market.
FAQ
Common dental marketing questions
What is dental marketing?
Dental marketing is everything that helps patients find, choose and book a dental practice. Today that means a fast dental website, a strong Google Business Profile, steady patient reviews, accurate listings, visibility in AI tools like ChatGPT, and targeted Google and Meta ads. The best programs track every call and form so you know which treatments and channels bring in new patients.
How much should a dental practice spend on marketing?
There is no single right number, but a common small-business benchmark is 5 to 10 percent of revenue, according to the Business Development Bank of Canada as cited by Oral Health Group in 2024. Practices in growth mode, new offices and those pushing implants or aligners often spend toward the top of that range. Read our guide on how much a practice should spend on marketing.
What makes a good dental website?
A good dental website loads fast on phones, makes calling or booking one tap away, and has a separate page for each major treatment such as implants, Invisalign and emergency care. It should list accepted insurance, hours and location clearly, show real reviews, meet accessibility standards and give search engines and AI tools clean, structured information about your practice and dentists.
How do dentists get more Google reviews?
Ask every patient, at the right moment, with a simple link. The most reliable way is an automatic text or email sent shortly after a completed visit. Never pay for reviews or filter out unhappy patients before asking, which can break Google policy and FTC rules. See our guide on how to get more patient reviews.
Does your platform integrate with Dentrix, Eaglesoft or Open Dental?
Yes. We connect to 75 dental systems, including Dentrix, Dentrix Ascend, Eaglesoft, Open Dental, Denticon (Planet DDS), Curve Dental, CareStack and Cloud9Ortho. Once connected, review requests go out automatically after each completed appointment, so your front desk does not have to send them by hand.
Is your dental marketing HIPAA-compliant?
Our tools are built to be HIPAA-aware. Review requests use only the contact details needed to send them, and we help your team post HIPAA-safe replies that never confirm someone is a patient or mention treatment. Forms and tracking are set up to avoid exposing protected health information. Your practice remains responsible for its own HIPAA policies.
How long does dental SEO take to show results?
Most practices see early movement in Google Maps and search within one to three months, with stronger results building over six to twelve months. Speed depends on your competition, your current reviews, and how complete your website and Google Business Profile are. Nobody can honestly guarantee rankings. Our dental SEO guide explains what moves results.
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