HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP, the means by which data is sent between your browser and the website you’re visiting. The ‘S’ in HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. That ensures that sensitive data belonging to your website’s visitors (such as login details, email addresses, payment or other personal information) is encrypted and protected from misuse by attackers.
An organization needs to install an SSL (Secure Sockets Layer) onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure. Having an installed in your website is proof that your site uses the HTTPS protocol, and that your visitors’ data is safe.
Beginning in July 2018, the latest version of Google’s popular Chrome browser will begin flagging websites that don’t have an SSL certificate installed and display a “Not Secure” error message that warns visitors not to share sensitive information on that site. Chances are if your site is flagged as unsecure it will significantly impact your site’s organic traffic, user experience, digital media campaigns and SEO, resulting in fewer visitors to your site. That means a loss in new business and possibly existing business, if your current customers think the data they’ve provided in the past might be compromised. What’s more, Google gives a small rankings boost to websites with encrypted connections – that means having an SSL gives you an advantage over competitors who don’t.
The benefits of adding an SSL certificate to your business websites are substantial and, thanks to DoctorsInternet, acquiring and installing one on your site is fast and simple. Don’t miss out on this opportunity to boost your rankings and gain the trust of your website visitors by adding an extra layer of security. To learn more contact DoctorsInternet today!