Facebook is a great marketing tool for businesses. These days, business owners can use Facebook as a platform for their services, reaching customers in different ways and interacting with customers. If your business has multiple locations, Facebook can help you reach the right customers with its multi-location tool. Now, with Facebook, businesses have the ability to promote their stores by adding one or more locations to their page. Dentists especially can benefit from this feature. The feature helps increase visibility, allows your business access to pages that could be duplicates, and gives your business admin access to pages. But what does this have to do with dentist’s offices?
Because the multiple location feature has a built in map and store finder, it can help dentists reach more potential clients on Facebook. The map and store finder zeroes in on your location, giving your site access to more people and a wider range of visibility. This can help drive traffic to your website. Facebook’s multiple locations also allows dental offices to drive their particular brand home by giving them the opportunity to use the same photos, text and graphics. This keeps your brand consistent and at the forefront of dental offices. Patients are more apt to remember your business with consistent branding.
Creating multiple locations in Facebook is easy. Each business simply submits information for each of their offices and locations directly to Facebook, and “children” pages are set up under the umbrella. It is easy and manageable for practices to manage each location and reach a wide range of audiences this way. Potential patients who are then searching for a dentist’s office will then happen upon one of your offices. Most searches use parameters like city, postal code, neighborhood and more. When a patient searches on specific parameters that are linked to all of your locations, there’s more of a chance they’ll get to your page, increasing your visibility while giving current patients access to your services. Your office can also create specials, deals and coupons and implement them across all pages, to help you attract new traffic to your sites.
Having a local and reliable presence on Facebook encourages your clients and patients to feel that they have a direct connection to your office and your services. This helps encourage patient loyalty and also patient retention, giving your practice an authentic, neighborhood feel to it. Patients appreciate feeling like they’re reaching a human and not a computer, and having a local presence allows practices to reach out to their patients in that way. Also, using multiple locations allows patients on Facebook to check in to your practice. This can also be used as a tool to encourage customer loyalty and creates a positive experience for them.
In all, the power of Facebook as a marketing tool cannot be denied. It allows practices to reach out to their current clients, keeping a direct connection, and to gain new ones through searches and other convenient built in tools that Facebook provides. Using multiple locations can only have a benefit for your practice.