Dentists Should Make Sure Their Website Has an SSL Certificate for Better Rankings

HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP, the means by which data is sent between your browser and the website you’re visiting. The ‘S’ in HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. That ensures that sensitive data belonging to your website’s visitors (such as login details, email addresses, payment or other personal information) is encrypted and protected from misuse by attackers.

An organization needs to install an SSL (Secure Sockets Layer) onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure. Having an installed in your website is proof that your site uses the HTTPS protocol, and that your visitors’ data is safe.

Beginning in July 2018, the latest version of Google’s popular Chrome browser will begin flagging websites that don’t have an SSL certificate installed and display a “Not Secure” error message that warns visitors not to share sensitive information on that site. Chances are if your site is flagged as unsecure it will significantly impact your site’s organic traffic, user experience, digital media campaigns and SEO, resulting in fewer visitors to your site. That means a loss in new business and possibly existing business, if your current customers think the data they’ve provided in the past might be compromised. What’s more, Google gives a small rankings boost to websites with encrypted connections – that means having an SSL gives you an advantage over competitors who don’t.

The benefits of adding an SSL certificate to your business websites are substantial and, thanks to DoctorsInternet, acquiring and installing one on your site is fast and simple. Don’t miss out on this opportunity to boost your rankings and gain the trust of your website visitors by adding an extra layer of security. To learn more contact DoctorsInternet today!

Facebook now allows businesses to create multi-location pages. How can this help dentists?

Facebook is a great marketing tool for businesses. These days, business owners can use Facebook as a platform for their services, reaching customers in different ways and interacting with customers. If your business has multiple locations, Facebook can help you reach the right customers with its multi-location tool. Now, with Facebook, businesses have the ability to promote their stores by adding one or more locations to their page. Dentists especially can benefit from this feature. The feature helps increase visibility, allows your business access to pages that could be duplicates, and gives your business admin access to pages. But what does this have to do with dentist’s offices?

Because the multiple location feature has a built in map and store finder, it can help dentists reach more potential clients on Facebook. The map and store finder zeroes in on your location, giving your site access to more people and a wider range of visibility. This can help drive traffic to your website. Facebook’s multiple locations also allows dental offices to drive their particular brand home by giving them the opportunity to use the same photos, text and graphics. This keeps your brand consistent and at the forefront of dental offices. Patients are more apt to remember your business with consistent branding.

Creating multiple locations in Facebook is easy. Each business simply submits information for each of their offices and locations directly to Facebook, and “children” pages are set up under the umbrella. It is easy and manageable for practices to manage each location and reach a wide range of audiences this way. Potential patients who are then searching for a dentist’s office will then happen upon one of your offices. Most searches use parameters like city, postal code, neighborhood and more. When a patient searches on specific parameters that are linked to all of your locations, there’s more of a chance they’ll get to your page, increasing your visibility while giving current patients access to your services. Your office can also create specials, deals and coupons and implement them across all pages, to help you attract new traffic to your sites.

Having a local and reliable presence on Facebook encourages your clients and patients to feel that they have a direct connection to your office and your services. This helps encourage patient loyalty and also patient retention, giving your practice an authentic, neighborhood feel to it. Patients appreciate feeling like they’re reaching a human and not a computer, and having a local presence allows practices to reach out to their patients in that way. Also, using multiple locations allows patients on Facebook to check in to your practice. This can also be used as a tool to encourage customer loyalty and creates a positive experience for them.

In all, the power of Facebook as a marketing tool cannot be denied. It allows practices to reach out to their current clients, keeping a direct connection, and to gain new ones through searches and other convenient built in tools that Facebook provides. Using multiple locations can only have a benefit for your practice.

How can dentists benefit from sending out newsletters to their patients.

Newsletters are an important part of any practice’s business, marketing and patient satisfaction plan. A newsletter makes sure that important information about your practice reaches your patients. It’s good to keep a frequent schedule of newsletters that patients can gain pertinent information from, yet not to the point where they’re receiving too many and feel inundated with information. A newsletter is different from a mass-marketed email or flyer, and should provide beneficial facts, news and updates that your patients will need to know. Keeping a trusting relationship between dentist and patient is key to maintaining customer satisfaction and client happiness, as well as keeping patients informed and happy about their choices using you and your services. A dentist’s office that sends out monthly newsletters to patients shows that they care and are informed enough about dental care to pass this information along to their clients and patients. This builds a sense of trust and satisfaction, as well as good customer service, between doctor and patient.

Striking a balance between the right frequency of newsletters being sent out is also key. Giving patients valuable information that they need will ultimately outlast any newsletter that provides no real news in an effort to simply keep in touch with patients. With the power of the internet practices can now use analytics to see if readers are opening your newsletters and clicking on any links within.

Newsletters are also a great way to let your patients know about promotions and any specials you have going on. It allows patients to know in advance and take advantage of them if needed. It also gives you a chance to reach readers who may not even be patients of yours, or for your patients to send it out to friends or family as a referral. A good rule of thumb is to send your dental newsletters out about once per month. Be sure to keep the newsletters informative and not full of fluff or unnecessary information.

Patients will feel confident and a sense of trust in their dentists with regular newsletters giving them information on the latest in healthcare. Articles and snippets are educational and provide the necessary information that patients need to keep up on their dental health. And sending a newsletter shows the patient that your practice cares about their well being and in helping them improve their dental health. The best newsletters are easy to read, full of quality content and have some appeal to the reader so that they are enticed to look through and digest some of the content. And newsletters can be sent either via mail or email, depending on the cost the practice wants to put out. Because newsletters can generate results, a hard copy is always desirable. It will keep your practice in the forefront of your patient’s minds and help with even gaining new clientele. And if a newsletter becomes a hassle, you can always stop sending the hard copy newsletters and revert to digital or social media for spreading your information out to clients.

Why is it important for dentists to use social media?

Social media is a highly effective way for businesses to reach out to their customers both old and new. Dentists can now share information about their practice in an immediate fashion, keeping their patients up to date on the latest changes, promotions, dental information and more. Social media allows dentists to give patients the latest health information and updates on advances in technology that can further their dental care. It also gives them the chance to reach out to patients and find out any concerns or needs that they can use to help better their practice and customer satisfaction. Reaching out to community members can help dentists keep in touch with current patients, while finding new patients to add to their practice by promoting their services or specializations.

Social media is a good way for dentist’s office to market their practice. Followers tend to read social media on a daily basis, and providing them with pertinent info helps them to learn more about your services and their own dental care. Dentists can reach out this way and keep their relationship strong with their patients. Attracting new patients is also a goal that should not be overlooked when it comes to social media. Increasing patients helps grow your practice and keep it moving forward. The best part about social media is it’s free and there’s virtually no cost to advertise your practice in this way, for free. Dentists can post content, promote their practice and use blogs as a way to keep in touch with patients.

Blogs are tools that dentist’s offices can use to increase their readers and bring traffic to their site. Providing fresh, new content from time to time brings visitors to your site and informs them. They’ll also keep coming back when there’s new and informative content to read. Social media can include Facebook, LinkedIn, Twitter and even YouTube. Facebook is one of the biggest social media outlets, with millions of users logging in daily. Using Facebook allows your practice to directly communicate with your patients on a real time level. Also, patients can leave reviews of your practice and rate your practice. Facebook also has a wide range of customization, allowing patients to even request appointments on your page. And a link to Google Maps makes it even better, doing double the work. Facebook also offers different branches of paid advertising tools for practices to take advantage of.

If you are using Twitter, you can post quick updates of information to a wide range of readers, on a frequent basis and as many times per day as needed. Special promotions, deals, changes in hours or staff or anything new can be blasted out to all patients who subscribe to your Twitter page. Twitter has millions of users, meaning you’ll find a large audience for your tweets as well. Again, like Facebook, Twitter is free and offers an easy and seamless interface to allow you to easily post updates.

Keep in mind that any social networking account requires frequent updating and attention to the site, so you’ll need to monitor it on a daily basis, but it’s worth the extra time for all of the exposure your practice will get.

Why is Blogging important for SEO?

40567458 - on page seo search engine optimization on-page meta title

40567458 – on page seo search engine optimization on-page meta title

At Doctor’s Internet, we want our clients to focus on doing what they do best: practicing in their medical field. That’s why we prioritize your practice by doing what we do best: Search Engine Optimization! A tool that we use in order to do this for our clients is something you may not think could be important, but it is key: blogging for your business.

Here are some of the top reasons why a blog is useful for ranking in a search engine:

  • RELEVANT CONTENT: Consider how often the pages on your website changes? Probably not often at all/if ever. Google frequently changes their rules and algorithms for SEO, but we do know that positive results reflect from new content that helps deliver answer that the user (your potential new patients!) may be looking for.
  • UNIQUE CONTENT: Search engines want to see that you’re adding value to the internet. What better way to do that than to add unique content specific to your practice! Keywords may not be so important anymore because they’ve been overused, but phrases, responses to general questions in sentence form that are interesting to the reader, and engaging information are essential for these purposes. At Doctor’s Internet, we have an entire content team that is dedicated to creating unique blog posts for your business. This drives new traffic to your website.
  • BACKLINKS: Backlinks within your website are helpful, as well as the many pages of your blog. A new blog post means a new page to help boost the performance of your practice’s online presence. When you backlink to your own content, you are allowing new ways for internet users to connect to your website and blog. The more pathways to your practice’s separate online pages, the better!
  • IMAGES: Photos make everything more interesting, of course. But they are also a useful mechanism to boost your SEO ranking. You can link photos on your blog to your website, other pages on your blog, and use alt-tags to help Google identify that the images on your blog and website are relative to what your potential new patients are looking for.

The Doctor’s Internet team is eager to help your business grow through the powerful, internet-saavy element of Blogging! Contact us to find out more!

Importance of Google Pagespeed

dentist-morristown2There are many tools available for web design to optimize a site for SEO and visibility purposes. One of these is an extension from Google called Pagespeed. Pagespeed calculates the way a website behaves for the user of a mobile or desktop device. Then, this information is taken and graded based on a few things:

  • Elapsed time measured from the exact moment when a user clicks on a new link to when that new page is fully loaded
  • The time between a user requesting a new page and that new page has responded to that specific command (usually just as simple as a new page loading).

There are many different variables that affect these actions, and PageSpeed is based upon factors that are independent from that domain’s network connection. One of the most important ones is a report based on how to improve mobile website performance. The techniques suggested when executed properly will give your website a top rating, those of which are most recognized by google.

This Pagespeed tool is utilized of utmost importance to search engines. It’s important to take notice of this analysis on how to improve the basis of the page as thoroughly as possible. To put it simply, with Pagespeed, you are testing the speed of how long it takes for your website to load all of it’s content and links. Think about how many times you’ve given up on a webpage that was taking too long to load.  Optimizing your website with Pagespeed could make a world of difference for you and your practice!

The importance of dentists knowing their online competition.

Running a medical practice is often a dream that many practitioners have. Having their own office, their own staff, and fostering their own group of patients can help you feel as if you are really doing some good in the community to help others. As a dentist, you may have a small team that works alongside you, and you do what you can to service your community and surrounding areas in order to help provide the best possible dental care in town. But you probably aren’t the only dentist around. Chances are, there are other practices in the area that offer similar services. While medical practices are run differently from other businesses, there are still quite a few things that you can learn by observing your competition. You may learn something new about what you can do to improve marketing, if there are any new or additional services that you can provide, as well as if your practice is lacking and needs improvement.

No matter what, looking at the competition can be helpful. It doesn’t matter who is doing better or who is making more money. If you are a dentist, your primary concern should be providing the best dental care possible. But looking at your competition can still be helpful to your practice and it can help you do better financially, as well as on a more personal level, too.

If you take a look at other dental practices in your area, the first thing you will want to look at are the differences. If there is another dental practice in your area, you might want to look at what services they offer, what kind of technology and equipment they use, what their website looks like, whether they have social media pages or other campaigns, what insurances they accept, what their office looks like and what their hours are. There are more likely far more aspects that you can take note of, but all of these things can tell you a lot about what patients are looking for in a dental practice as well as what you might be able to do differently or better.

Looking at the competition does not have to be a bad or a negative thing. It can provide you with an additional lens through which to view your own practice so that you can take a step back and assess it from afar. Are there areas where you can improve? Are there newer services that you can learn yourself and be able to provide the people of your community? Do people respond more to social media or does a majority of the population have a certain kind of insurance? How can you improve your website and your patients’ overall web experience? Is your competitor’s website more interactive and informative? There are so many things that you can ask yourself and use to look at your own business practices differently in order to improve upon them and make them better. It may be difficult to consider looking at competing practices of all kinds without thinking of ways to one-up them, but it can actually be a beneficial experience. Looking at the competition can play a huge role when it comes to staying abreast of the latest trends and learning about ways in which you can constantly improve and expand your own practice on a regular basis.

What are the benefits of dentists having a responsive website for their practice?

Having a strong web presence is absolutely essential these days. When it comes to finding and accessing information, people primarily, if not solely, rely on the internet in order to get what they need. From buying clothes and food to conducting research or even going to work, being online is an important aspect of doing anything these days. For businesses and medical practices, it is important that you are easily searchable online so that potential patients can find you. In lieu of phonebooks and yellow pages, which have quickly gone the way of the Dodo, people rely on search engines like Google and Bing in order to find anything and everything. When people need a doctor, they turn to the internet, so making sure that your practice has a website is crucial.

But you can’t just have any old website. It is important that anyone looking to have a web presence realizes that simply having text available via the internet is not enough. If your practice has a website, it is important that you have a modern website that is use-friendly. Don’t worry – it does not have to be fancy, but even the simplest websites should be easy to use and easy to navigate, otherwise you run the risk of losing potential patients forever.

When people are looking for a new doctor or for a medical practitioner that can perform a specific procedure or accepts a certain insurance, they will generally type in their area and the type of doctor that they are looking for. This is where SEO and web analytics can help you, but what you want to make sure initially is that people can find your website at all. Once there, people should be able to see exactly what you do, where you’re located, and how to contact you. Make sure that your home page is clean and easy to read, and that all vital information is easily accessible, if not at the very forefront. If your website features multiple pages, make sure that site links are easy to read and that the menu system is navigable. A complex series of links can easily deter potential patients as they can be frustrating and confusing. Pages that introduce your staff and specialists can be helpful, as being personable can help instill a sense of trust, but they are not entirely necessary. It is also important that any content featured on your page is concise, informative, and makes sense. Always check for grammar, spelling and accuracy before posting online. You will also want to ensure that your website layout is sleek, simple, and easy on the eyes. Try using colors that work well together, but provide enough contrast so that text is readable and looking at your page doesn’t produce a headache. And last, but not least, it is important that your website is mobile-friendly. Websites display differently on different devices, and if you try to access a site that only has a desktop layout, it may be too small to read or difficult to navigate on a smartphone or tablet. More and more people browse the internet and conduct everyday research via these devices, so not having a mobile-friendly site is a sure-fire way to deter potential patients and urge them to hit the back button, never to return.

All of these aspects are important, and you will want to make sure that everything is in working order. Having an unresponsive website is another way to repel people interested in your services, so it is important that you conduct routine web maintenance and make sure that everything is accurate and running as smoothly, and quickly, as possible.

How does a tracking number help you (specifically for dentists)?

Phone Call Tracking

There are so many tools that you can use in order to help boost the success of your dental practice. The digital age has allowed people and businesses to share and find information unlike ever before, and as a result a lot of other things are made possible, too. With phone tracking, you can learn more about the people who call your practice with questions, to book an appointment, or to learn more about your services. Doctors Internet provides a unique phone tracking service that allows you to break down and view every call that your practice receives so that you can learn more about your dental practice than ever before

So what does phone tracking do? As stated above, phone tracking not only takes note of every phone call that your practice receives, but it also allows you to access these records in a wide variety of ways. First, we assign your dental practice’s website with a unique tracking phone number that allows us to measure, and review all phone calls that originate from the website itself. Any incoming calls that use this tracking number are rerouted and are then greeted with a short, automated message. This message then prompts callers to choose one of two different extensions; the first extension is for new patients only, and the second is to existing patients calling for any other reason. This way, you will be able to see all calls that are directed from your website as well as specifically how many of those calls are new patients. Unlike ever before, you will be able to examine and study how well your website is performing with drawing in new clientele. Using this information, you can adjust your website or overall web presence, and any other changes you make may just be reflected in the number of new calls that you receive

The phone tracking services that we provide here at Doctors Internet also allow you to easily access logged calls online. You can view the phone number that called, their location, signal strength, and other information that may be useful to you and your practice. Additionally, all calls are recorded and stored for 30 days. You can access any previous phone calls directed to your practice so that you can analyze them for any reason or other use to you. Listening to patient calls can help you determine whether certain questions are frequently asked, perhaps even prompting you to include more or different information on your website, and these recordings can also tell you a lot about office/patient interactions in other ways as well

With our phone tracking services, you don’t have to worry about muddling up your phone lines. Any and all incoming calls that you receive will be redirected straight from the tracking number to your practice’s normal phone line, resulting in a completely seamless experience for you and your office staff

Phone tracking can help you do a lot more for your practice as well as your patients, and we here at Doctors Internet can help you every step of the way.

Steps to avoid developing a bad dental website

Designing a Good WebsiteIf you provide any kind of service, it is important that you have a website. Even dentists and other doctors need to have some sort of web presence. The internet provides a valuable medium for finding new doctors, which is why websites provide dentists with a valuable source of finding new clients. But having a website is important and beneficial for many other reasons, as well. It can help you provide people with information, it can highlight your services and it can help you to foster a relationship with your current patients, too. But you can’t just throw up a website and call it a day. It is important that you understand what makes a good dental website and what features may actually cause you to lose potential clients.

First, you will want to make sure that your website has all of the proper information. Start with the basics first. Where are you located? What are your hours? What is the name of your practice? You will also want to feature your office number, any related emails and other open lines of correspondence for people with questions, comments and concerns.

From there, you can begin discussing things that are more particular to your practice. What makes you unique? Who are your dentists? Who else makes up the rest of your dental team? What services do you offer? Make sure that the most basic and valuable information is the most obvious and easiest to find, and put additional info about your team, services and other specialties on devoted pages. Make sure your site is easy to navigate. Pages should be clearly labeled and any service descriptions should be informative yet simple enough for anyone to understand.

When it comes to design, it is important that you are up to date. You don’t have to keep up with the very latest trends, but it is helpful to have a website that is both modern and sleek. This shows potential patients that you are current and professional. It is also important that you do not crowd your page with too many features, either. Keep things like banners, videos and other additional content to a minimum, and make sure that all content is in the appropriate place. Don’t crowd everything on your front page – the front page should be reserved for the most basic of information (the name of your practice, hours, address, phone number, basic practice synopsis, dentist names, insurances accepted etc.) and other information should be dedicated to their own pages (dentist profiles, list of services, awards, informational videos etc.).

You may also want to pay attention to things that your patients say when it comes to designing a better website as well. Is there a common question that most patients ask? Is there a particular service that your practice is known for? Knowing what your patients want to know can help you design a better dental website. Looking to what your patients like and respond to can help you make adjustments and can help steer you in the right direction when it comes to creating relevant and engaging content for your dental practice’s website now as well as in the future.