Why Google Ads?

Today, the digital ad market is red-hot and growing. With online advertising dollars set to cross the $600 billion mark in 2023 and predicted to reach $696 billion in 2024, digital marketing represents an essential tool for promoting business growth.

As the world’s largest search engine, Google commands over a 93% market share and dominates global internet searches. This unrivaled position offers tremendous online advertising opportunities.

In the digital age, online visibility is paramount. By incorporating Google Ads into your marketing strategy, you can establish a strong online presence, attract more patients, and ultimately thrive in a highly competitive healthcare marketplace.

1. Get Immediate and Guaranteed Page One Results in Search — Google Ads offers your practice a fast, easy, and unparalleled opportunity to get prominently featured on search engine results pages (SERP). This increased exposure and brand visibility drives traffic to your website and conversions— turning more online searchers into new patients.
2. Targeted Advertising — Google Ads offers an unrivaled opportunity to connect with prospective patients at the exact time they are looking for information and care! In other words, based on specific demographics, geographic locations, keywords, and even browsing behavior, they provide the right experience to the right person at just the right moment.
3. Unparalleled Reach – With billions of searches conducted on Google each day, Google Ads will rocket your practice to page one and showcase it to a vast pool of potential patients. This powerful advertising platform expands your reach well beyond traditional marketing methods.
4. Cost-Effective — Unlike traditional advertising channels, Google Ads operates on a pay-per-click model, meaning you only pay when someone clicks your ad. This setup enables you to establish a budget that suits your finances and goals while also driving valuable traffic to your website.
5. Measurable Results — Google Ads provides comprehensive analytics and tracking tools, enabling you to track impressions, clicks, conversions, and other key metrics to evaluate the effectiveness of your ads and make data-driven adjustments to achieve better outcomes.
6. Increased Engagement — Google Ads offers various formats, including text, display, and video ads. These formats offer creative and compelling ways to captivate attention and compel action like contacting your office or scheduling an appointment for care.

As the percentage of online searchers clicking on Google Ads continues to increase, it makes more and more sense to dedicate a portion of your practice’s marketing budget to Google Ad campaigns.