The Future is Speaking!

Thanks to advanced AI technology and continuous improvements in natural language processing (NLP) that allow for a better understanding of complex queries and accents, how patients search for healthcare information is undergoing a seismic shift.

Voice search, powered by virtual assistants like Siri, Alexa, and Google Assistant, is rapidly becoming the preferred way to find healthcare providers, schedule appointments, and learn about medical conditions, services, and procedures. With voice search integration and its widespread availability across smartphones, smart speakers, and other connected devices, healthcare organizations today must increasingly adapt their digital strategies to succeed online.

The answer is simple – speaking is more natural than typing. When someone wakes up feeling unwell, asking, "Where's the nearest urgent care center near me?" rather than typing out their query is easier. Moreover, beyond the convenience of speaking over typing, voice search mirrors how patients actually communicate their health concerns in real life, making it particularly valuable in healthcare marketing.

Because voice searches tend to be longer and more conversational than typed queries, healthcare marketers must rethink their keyword strategies and content approach. For example, instead of searching for "dentist Manhattan," patients can now inquire with greater specificity and detail, asking, "What's the best-rated dentist near me who accepts Blue Cross insurance?"

Today, to capitalize on voice search, healthcare providers must ensure their websites provide clear, direct answers to common patient questions. It's essential to create content that addresses the "who, what, where, when, why, and how" questions patients commonly ask. Plus, it's helpful to incorporate a structure that features FAQ-style formats. Online content should include long-tail keywords that match natural speech patterns and conversational phrases. Remember to optimize for local search with detailed location information and an updated Google Business Profile with comprehensive information about services, hours, and location.

One thing is clear: voice search isn't just a trend — it's becoming the new normal in healthcare information seeking. With the promise of continual technological improvements, maintaining a position at the forefront of voice search optimization offers healthcare practices a significant advantage in connecting with prospective patients and promoting practice growth.