Increasing Sales With Google Ads

If you recently launched your eCommerce store, Google Ads, formerly known as AdWords, can help you drive more sales.

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What is Google Ads?

Google is the most used search engine worldwide, handling 5.6 million user search queries every day. Google Ads, a “PPC” or pay-per-click advertising platform that allows marketers and business owners to advertise on the search engine results page, was launched in 2000. Simply stated, Google Ads markets your products to exactly the right people. As of October 2021, 80% of all eCommerce businesses count on Google Shopping Ads to boost their eCommerce sales.

How does it work?

Google Ads requires advertisers to bid on the most relevant keywords. The search engine then focuses on keyword terms searched by users and displays relevant content as well as various ads for brands, such as text ads, display ads, and shopping ads. Subsequently, whenever a user enters that particular keyword in a search box, they get to see your business ad as a recommendation on search results.

Tips to Increase Your Sales with Google Ads

  1. Define your objectives.

Are you trying to launch a new product? Do you want to focus on liquidating unsold items? Are you looking to maximize the sale of high-margin products? Shift your focus to create sustainable growth. You need to set your business objectives so you will know what your campaign goal is for Google Ads. You have to think strategically and select the areas which are most likely to yield a positive return on investment (ROI).

If you are having a hard time, Google also offers a custom campaign creation tool to help you set custom goals for your campaign.

  1. Up your keyword game.

Write down the keywords that you want to associate with your product offer. Think like a user – what would you put in the search box? Also take note of negative keywords. Test adding negative keywords to campaigns or ad groups that have poor metrics. This includes ads that have low click-through rates (CTRs) or your high-cost ads that are yielding few or no conversions.

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  1. Create effective ads.

Your ad is your first impression & the very first contact between you and potential users or customers. Here are a few ad writing tips:

  • There must be a call to action. Use words like “discover”, “save”, “buy now”, “or “subscribe today”.
  • Capitalize the important words.
  • Use punctuation.
  • Include keywords in the ad's headline.
  • Use ad extensions to provide additional information regarding your company and your services. Highlight your selling points and make sure to include your contact information.
  1. Mind the time and location.

With Google Ads, you leverage data about users’ behaviors, profiles, and intentions to establish your keywords. Schedule your ad postings so they appear in specific geographic areas and at certain times.

  1. Calculate your ROI.

Google Ads allows you to assess the return on investment for each dollar spent on a campaign. A positive ROI will enable you to manage your budget in an entirely new approach. By studying the results of your ad campaigns, you will determine where your margins are maximized and which optimizations to carry out for improved results.

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  1. Test your ads.

Try them out first! It is best to create three different ads all positioned on the exact same keywords and distribute them at the same time to see which ones receive the most traffic and result in the most purchases. Keep the best ads.

Ready to turn your Google Ads campaigns into revenue production? Leave it to us! At Doctors Internet, we provide customized digital marketing solutions that promote business growth. Our experts will listen to your marketing goals, discuss your budget, and customize a strategy tailored to your business needs. We will create and manage the campaigns you choose, track the success of each endeavor, and make any necessary adjustments to maximize your ROI.

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