Domain Authority

As a healthcare professional, engaging in the world of Internet marketing and understanding its associated terms can feel overwhelming. Yet, there are a few basic facts to consider

The key to a successful website, increased traffic, and improving your rankings in search engine results pages (SERP) is establishing Domain Authority. As developed by Moz, Domain Authority refers to an industry-standard scoring system of 1 to 100 that predicts how well your website will perform in search.

Here are some ways the experts at Doctorsinternet.com can help improve your website’s domain authority and improve your rankings in search:

• Creating high-quality and relevant content
• Regularly publishing fresh, unique blog posts, articles, and the like
• Using engaging images and formats such as videos, infographics, or podcasts to diversify your content
• Optimizing on-page elements
• Performing keyword research to identify relevant terms that we can incorporate into content, titles, heading, and meta descriptions
• Ensuring your website’s URLs are concise, descriptive, and include targeted keywords
• Optimizing your website’s loading speed, mobile responsiveness, and user experience
• Building a strong internal linking structure
• Interlinking your web pages uses relevant anchor text
• Ensuring your internal links are logical and easy to navigate
• Earning your website high-quality backlinks
• Developing a proactive link-building strategy to acquire links from reputable, authoritative websites
• Engaging in social media promotion
• Sharing your content on social media platforms to increase your online visibility, engagement, and sharing
• Enhancing your website’s user experience
• Ensuring easy navigation
• Improving website accessibility with alt tags for images, captions for videos, and ensuring compatibility with assistive technology
• Optimizing your website for local search results
• Monitoring and improving your website’s technical SEO
• Staying up to date with SEO trends and algorithm changes

Key points to remember

Yes, the higher your Domain Authority, the better. However, most online marketing experts consider a score between 40-60 a good score. Keep in mind, a new website will always start with a 1, but with an effective SEO strategy, it will often improve over time. Plus, the numbers are relative. What matters most is establishing a wider margin between your site's Domain Authority and your competitor's score