Frequently Asked Questions

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Frequently Asked Questions

Choosing a website and online marketing company to represent your practice is a big step. Naturally, there are a lot of questions and concerns that need to get addressed before you make a decision. At, we provide an unparalleled level of customer service. Our dedicated team is always on hand to answer questions, reply to emails, and take your calls. As leaders in the field of website and online marketing solutions for healthcare professionals, we’ve earned the trust of thousands of clients nationwide.

Questions to Ask Yourself About Your Current Online Marketing

Do your current website and online marketing efforts provide the results you'd hope to see?

Would you like to reach a larger local audience of prospective patients?

What are you doing to maintain vital connections with existing patients?

Would you like to get back on the radar of former patients?

Are you hoping to reduce broken appointments and no-shows?

Would you like a stronger and more engaging social media presence?

Are you generating good reviews from your best patients?

Would you like Guaranteed & Immediate top of page one search results using Pay-per Click Advertising?

Understanding Online Marketing

What is Search Engine Optimization (SEO)?

Whenever a person types a search into Google or one of the other major search engines, the results get ranked according to a set of complex algorithms. Because the relevance, location, and behind the scenes components of your website help determine what page and how high up your practice will appear, it's best to leave your digital marketing needs in expert hands! At, we keep abreast of the ever-changing Internet landscape and develop custom-tailored SEO strategies that target the audiences and communities you serve. With our help, whenever a local patient is searching for information or care, your practice will be among the first to appear in SERP (search engine results pages).

What is the difference between organic search vs. paid search?

Search engine result pages (SERP) reflect two types of responses to online queries. One is organic, while the other is paid. Organic searches provide, in essence, unpaid or "naturally achieved" results. In organic search results, websites or Web pages are ranked based upon specific factors, such as their relevance and usefulness with respect to the searcher's online inquiry. While achieving prominence in organic search takes a bit of time, paid search, on the other hand, offers a quick way to achieve page one results. With paid search, your practice not only achieves page one prominence quickly, but it also establishes your practice's position on the radar of prospective patients. At, we customize and combine the most effective strategies to optimize your online visibility and inspire more contacts for care.

Can I achieve guaranteed page one search placement using Pay-Per-Click?

Pay-Per-Click advertising such as Google Adwords and Bing Ads not only guarantees that your practice will appear on the first page of search, but it also provides immediate results. At, we know what it takes to build a successful online presence and develop personalized Pay-Per-Click strategies that support practice growth! Because the process of Pay-Per-Click advertising can be quite complex, we provide dedicated management to maximize the success of every campaign.

What is ad retargeting?

Ad retargeting is a form of online marketing that keeps your practice front and center in a prospective patient's mind. It offers a way to promote your practice even after an online visitor has left your website. With ad placement that follows previous online visitors throughout future Internet browsing, ad retargeting helps you raise awareness and build connections that translate into new patients and practice growth.

Will I have a personal dedicated marketing manager to manage my online presence?

At, we take pride in providing an unparalleled level of customer service. We understand that seeing patients and running an office leaves little time to sit on hold or wait to speak to the right person about your concerns or online presence. For this reason, every client gets assigned a personal dedicated marketing manager. With an expert who knows your practice well and is always on hand to keep you updated on the best strategies for success in local searches, you can feel confident your website and online marketing needs are in the best of hands.

What sets apart from other companies?

As a company founded by doctors for doctors, we know first-hand what it takes to run a healthcare practice and provide top-quality care. We also understand how vitally important patient communication, a successful online presence, and generating positive reviews are to catalyzing practice growth. Because we provide the unique vantage point and skills of experienced healthcare professionals partnered with experts in technology and digital marketing strategies, we're able to offer complete online marketing solutions that spell success.

What is healthcare marketing?

Healthcare marketing refers to the strategies and activities used by healthcare organizations to promote their services, attract patients, and build their brand. It includes a range of tactics, such as advertising, digital marketing, public relations, and community outreach.

Why is healthcare marketing important?

Healthcare marketing is crucial for healthcare providers to reach their target audience, increase patient engagement, and differentiate themselves in a competitive market. It also helps in building trust and credibility in the healthcare community.

How can healthcare organizations use content marketing effectively?

Healthcare organizations can use content marketing by creating informative and valuable content such as blog posts, articles, videos, and infographics. This content can educate patients, answer their questions, and position the organization as an authority in their field.

How can healthcare providers use social media for marketing?

Healthcare providers can use social media to share health tips, patient testimonials, updates on services, and engage with their audience. It's essential to maintain patient confidentiality and adhere to HIPAA guidelines when using social media.

What is the role of branding in healthcare marketing?

Branding in healthcare marketing helps create a strong and trustworthy identity for the organization. It includes elements like logos, messaging, and the overall patient experience, which contribute to building a positive reputation.

How can healthcare organizations measure the success of their marketing efforts?

Healthcare organizations can measure success through key performance indicators (KPIs) such as website traffic, conversion rates, patient acquisition, patient satisfaction surveys, and return on investment (ROI) from marketing campaigns.

How can healthcare marketing adapt to changing trends and technologies?

Healthcare marketing should stay updated with technological advancements and evolving patient preferences. This includes using telemedicine, AI-driven chatbots for patient interactions, and adapting to new digital marketing trends to remain competitive and effective.

Questions About Our Website Solutions

Will I be charged any upfront costs or start-up fees?

At, there's never any money down. We develop attractive, informative, and engaging websites while charging $0 upfront and $0 set up fee! And, best of all, it doesn't end there. Since our goal is to help your practice enjoy a robust online presence, we also provide a host of other free services, including unlimited tech support and content changes, as well as free upgrades every 36 months to keep your website looking fresh and modern.

Is someone available to guide me through the process of developing the website I envision?

From the moment you choose, you can count on personalized service every step of the way. While developing a website that reflects the unique character of your practice and the services you provide may sound like a daunting task, our web project managers provide personalized attention and guidance that's needed. In addition to gathering key information on your practice, our web project manager can also help you select a website style, make decisions on colors, images, content, and other features.

Do I have a choice of website styles and will my website be personalized?

The answers are "yes" and "yes." Beyond offering a wide selection of website styles to choose from, our production, design, and writing teams will create an attractive, one-of-a-kind website for your practice complete with top-quality imagery and informative, compelling content. Also, let us know what else you need or would like to see, and we'll do our best to provide it. Besides being fully optimized for success in local searches, our websites are also mobile-friendly, secure, and ADA compliant.

Can I make changes or add content/images after the website gets launched?

Yes, we're always happy to add or amend relevant content and images on your site. Plus, if you have any content or images that you have written or own that you would like to add to your website, we're happy to do it.

Domain Names, Hosting, and Tech Support

Do I need to purchase a domain name?

No, will purchase one for you, which you will then own.

What if I already have a domain name? Can we use that one?

Yes, we can use any existing domain name. We just need the username and password to login to your website. If you do not have access, we will try to assist you in retrieving this information from any third party vendor.

Does provide hosting?

Yes, we provide dedicated hosting for your website with redundant servers at AWS and Rackspace.

Do you provide an email address?

Yes, we provide our clients with a HIPAA-compliant email address to receive contact forms, appointment forms, and online patient forms.

Request a Demo

It's easy to get started! Our quick, 15-minute demo is all it takes to learn about how can help you increase your online visibility. Through our advanced marketing techniques and local targeting, we'll help you expand your practice's reach and build your reputation. Additionally, your dedicated marketing representative will be your direct contact for all of your marketing needs.

Please complete the form to request a demo, and let us know if you have any specific questions in advance. A sales representative will reach out to you shortly.

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