Reviews and Reputation
What Online Reviews & Reputation Monitoring Mean to Your Practice
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What Online Reviews & Reputation Monitoring Mean to Your Practice
Learn More!
It may seem like online reviews have been around forever, but in reality, it's been less than 25 years since they first appeared. Before that time, prospective patients chose a healthcare provider or practice based partly on personal recommendations from friends and family or getting a trusted referral from another healthcare professional.
Although some "word of mouth" still exists today, the digital age has transformed how we choose providers for care. Most people now rely on online reviews when choosing where to seek care.
Positive online reviews and a strong online reputation hold significant importance for healthcare practices. They offer the following benefits:What people say about your practice matters. Just as vital as generating positive reviews, it’s also essential to manage your reputation by monitoring and appropriately responding to any less-than-positive reviews that may come your way.
By responding to a negative review in a courteous, empathetic, and HIPAA-compliant manner, your practice demonstrates its commitment to patient satisfaction and quality care. Yes, this effort can sometimes repair a relationship, but it mostly impresses your wider audience and those seeking care that your practice is willing to listen, learn, and make improvements.
It's also worth noting that generating more good reviews from loyal, satisfied patients offers another excellent way to reduce the impact of a rare, infrequent negative review.
Remember, a consistent and positive review stream reflects well on your practice and provides a sure way to impress online visitors. At Doctorsinternet.com, we offer our clients the resources, tools, and support needed to help generate good reviews, safeguard their practices' reputation and thrive in a competitive online marketplace.
