Ad Retargeting

In an increasingly competitive digital marketplace, Ad Retargeting represents a valuable tool for helping healthcare practices increase their conversion rates and ROI. By targeting online searchers who have already visited your website, Ad Retargeting builds brand awareness and helps to keep your practice front and center in prospective patients’ minds.

Ad retargeting provides online searchers with a reminder of their initial interest in your practice. As your practice’s ads continue to appear across the Internet, the repeated exposure builds increasing familiarity with your office and the services you provide. This growing relationship encourages return website visits and helps promote new patient conversion rates.

How Ad Retargeting Works

The Benefits of Ad Retargeting are Clear!

Strategies and Platforms that Spell Success

As the world’s leading search engine and the platform commonly used for remarking campaigns, Google reaches over 90% of Internet users worldwide. With ad retargeting through the Google Display Network, previous website visitors will continue to see your ads while browsing websites within this network and watching YouTube videos.

Facebook also offers an excellent platform for ad retargeting. When Meta Pixel is enabled, it allows you to publish retargeting ads that remind visitors on Facebook and Instagram about your practice and services. You can then monitor conversions in your Ads Manager to gauge the effectiveness of your campaigns.

In addition to the above platforms, you can also take advantage of remarketing ads with Microsoft Advertising—delivering your message to previous visitors searching on Microsoft Bing and/or Yahoo.

In a nutshell, including ad retargeting in your marketing arsenal will ultimately allow you to maximize your marketing budget and increase your chances of success in an increasingly competitive online marketplace.