Once your website is designed and up, you will certainly want to see how it’s working for you. To be able to tell how many new customers you’ve gotten from your website, Doctor’s Internet offers phone call tracking. With this feature you can evaluate your website’s performance by having the ability to trace your customer’s phone calls in order to determine which originated from your website. At Doctor’s Internet, each website is assigned an exclusive tracking phone number which allows you to identify the advertising source of the call, whether it’s your website or Google Adwords (Google’s main advertising product). All phone calls are also recorded so they can be played back and there is a great deal of information that can be learned from messages left. Pay per click (PPC) advertising is a type of online marketing we also offer at Doctor’s Internet that uses advertising on search engines (such as Google Adwords) that target your practice and tempts potential customers to go to your website when they type in specific keywords. This is referred to as pay per click because you pay the search engine a fee every time a consumer clicks on your ad. At Doctors Internet, we manage your PPC campaign so it works rather quickly for the specific towns you want your ad to be seen and getting it to the top of the search results, which is always our goal.
Pay per click advertising is one of the least expensive forms of internet advertising available. A small company that later become part of Yahoo first introduced pay per click advertising in 1998, with search engines using pay per click advertising to generate revenue. Medical practices everywhere are now using pay per click advertising as a cost-effective means of advertising, with Google Adwords, Microsoft adCenter and Yahoo! Search Marketing still on top in the pay per click advertising market. Some search engines frequently use bidding as their form of pay per click advertising where an advertiser will submit its advertisement along with a list of keywords. The advertiser will then choose an amount, usually in cents, that they are willing to pay per click. The majority of these types of advertisements will appear at the top, or side of the search results as a sponsored link or sponsored advertisement.