In this day and age, it is absolutely essential that your business have a website. Whether you provide a product or a service, having a web presence is absolutely necessary. It is important that you put yourself out there, make your information available, and that you advertise your services to the best of your ability. But it is also important that you do not put up just anything on the internet. Making a website takes time and it requires some finesse and understanding. If you have a website, it is important that it is user-friendly, informative, and that it attracts customers in the most effective way.
One of the most essential aspects of your website is perhaps the most basic: it’s design. It does not have to be fancy – in fact, a website that is too busy will only distract from your services. There are several aspects to designing an effective website and there are also some things that you should know to avoid before getting started.
Keep it Simple
Keeping your design simple is always best. Simple does not mean it has to be boring. Using clean colors and images, sleek fonts and well-spaced design can help make your website appear modern while also ensuring that it is easy to read. The reason why your website even exists is to help get your information out there. You want people to know what you offer so that you can interest them in your services or your product.
A sleek, modern design makes you look up-to-date and in-style without looking flashy. Bright color schemes, busy background images, too many videos, pop-ups, banners and other novelties will only clutter your website and detract from the information that your website is there to provide. Pick a limited number of items that will draw the eye, whether it be a clever logo or a company color that catches the viewer’s attention. Crowding your page with too many things will only drown your chances of landing a customer, client, patient or anyone else who may be interested in your work.
Make it User-Friendly
There are several things that you need to keep in mind when it comes to making a website user-friendly. These days, you need to make sure that your page accessible via mobile devices. With more and more people accessing and surfing the internet via smartphones and tablets, you will want a website that fits this format. You will need to make a separate version of your website that is able to display correctly on these devices. If someone comes across your page on their phone or tablet and they cannot see the links or info, they will immediately hit the back button and never return.
It is also essential to make sure that your page is easily navigable, both on desktop and mobile versions. It is a general rule that it take no more than two steps to get from one location to another on a webpage. Make sure that your menus are simple, easy to read, and that locations are clearly displayed. If a web visitor is unsure of where to find pertinent information, they will likely give up. Make clear sections and headers for all of your site’s pages, if you have any, and make sure that the overall layout of the site of obvious and informative.
Don’t Forget the Basics
Not everyone who visits your website will want to read extensively about your products, services, where you started, or who makes up your staff. This is all useful, and valuable, information to feature on your site, but it is important that you display the most basic information on the front page where it can easily be spotted. You will want to make sure that your company name, address, contact information and business or operating hours are clearly displayed so that anyone with questions or looking for basic info will be able to find it without having to dig through menus and pages.
Each website should be unique, and there are other, more specific, guidelines and tips for building pages based on what you offer and what sort of effect you are looking to make with your web presence. But by keeping these basic tips in mind, you can be sure to start off on the right foot.
Google has finally killed of the toolbar for Pagerank. This data has been incorrect for years. You will still see the data in the actual toolbar for a few weeks but after that information will not populate. Google has also explained that even though the pagerank toolbar is being eliminated it is still using the pagerank algorithm internally.
If a website has what Google considers to be useful and unique content, then that website will come up in Google searches. This means that Google has indexed the website. A website’s ranking, or where exactly in a list of search results a website will be placed, is also determined by this algorithm. Theoretically, the more engaging, useful and unique content your website features, the more likely your site will be indexed and placed in basic Google searches and the higher up your site will be in those searches as well. Read more about Unique Content on a Website.
One of the most lucrative ways that dentists can enhance their business and gain more customers today is with Google rankings. It can’t be denied that practices can up their client base exponentially by maintaining a web presence. Visibility on Google and other search engines is a must, and one way a company can do that is with Google rankings. Keeping your business at the top of the list with Google rankings is a must to keeping your name at the forefront, however, it isn’t always easy. A good ranking can have your practice show up within the first 10 search results; anything lower can push you into the second and third pages, if not lower down the search ladder. Rankings make a huge difference and can affect your business in a positive way if you’re using it correctly.
Building a high quality website and providing content that is also quality can help your website go further in Google’s rankings. Google’s algorithms are constantly changing and being updated, meaning your website needs to have solid and well written content that can keep up with the momentum. Websites need to have relevant and real information that can coincide with the right search terms. It used to be that all website developers had to do was insert some relevant search and SEO terms that would specifically drive their business higher within the Google search engine. But keywords aren’t the only necessary component to hitting the mark with rankings. Studies show that content quality now makes a huge difference. Since Google search rankings works partially by looking at on-page content, this makes sense. Creating a high quality, strategically worded website can shoot your business to the top of Google’s rankings, ensuring that both new and existing clients easily find your web page.
Most people utilizing Google’s search engine click on one of the first listings that pops up. Some never even make it to the second page. That’s why it’s crucial to have your website as high up as possible in Google’s ranking system. Having a presence on the first page or one of the top listings can drive a huge amount of traffic to your site and create more profit and establish your practice as a solid and well known business on the internet as well as locally.
It’s better to have fewer pages that provide high quality content than to have more information, but with lower quality content. One of the best ways to move up in rank is with blogging. The key is to have quality and relevant information with as little drivel as possible in your online blogs. Having poorly written posts or content that offers little value can actually harm a business’s website. Tightening up the website’s content along with removing any useless blogs or information can help a website move back up in rank.
Keeping an eye on your website’s web presence and looking at your search ranking on a consistent basis is a good way to monitor and ensure that your business stays at the top of the search pile. Websites tend to drop in ranking from time to time, so recovering your site when that happens and putting it back up there is important in maintaining a solid web presence.
Facebook finally added a dislike…sort of. Facebook added other reactions so ‘like’ isn’t the only option to use on a post. If you hover over ‘like’ it brings up 6 options: ‘like’, ‘love’, ‘haha’, ‘wow’, ‘sad’, and ‘angry’. For years people wanted there to be a ‘dislike’ button, but that could have led to some bad cyber-bullying. Now when someone posts a sad heartfelt message, you don’t have to debate in your head for 5 minutes if it is wrong to ‘like’ the sad post.
Here at Doctors Internet, we are committed to providing each and every client with the online solution that is perfect for them. We specialize in creating custom tailored packages for a wide variety of medical specialties including Dentists, Optometrists, Orthopedics, Podiatrists and more. Whether that be a beautifully designed website, or an all-encompassing marketing plan, we offer everything you need to take your practice to the next level. We work with doctors to produce a unified web presence that drives local patients to your practice for unrivaled results.
In addition to this, we offer other award-winning services such as Search Engine Optimization, Social Media Management, Reputation Monitoring, Phone Call Tracking, Business Listings, and more! Also included are unlimited, free website revisions and regular marketing reports so you can easily follow your progress. Pair that with our team of expert support staff ready to provide 24/7 assistance with anything you might need and you can start to see why Doctors all across the country are choosing us to manage their business.
There are differences between Mobile Responsive websites and Mobile sites for medical practices. When bringing up a website on your phone the website is rendered by the server (mobile site) or the device (mobile-responsive.) This has no effect on the Google ranking for a medical practice. However there are some issues with mobile sites that will lower your medical practices Google ranking. A responsive site just uses your regular domain name (xyz.com) while a mobile site requires a new domain name, most people add an ‘m.’ (m.xyz.com) before the regular domain name. This can affect your ranking in Google due to the fact that you now have 2 different websites for your practice.
Another reason that Google prefers mobile-responsive to a mobile site are the backlinks. Links shared with from a mobile site don’t count as search link equity toward your main website. Since all those links on a mobile-responsive website are just the links to your regular site. They all count and your Google ranking will improve. Another reason a mobile-responsive site is more convenient. If you have a mobile site that site will need to be worked on in order to keep it more recent separately from the regular site. A mobile responsive site will be reworked once you rework the regular site. This making your life a lot easier. These are the example of why Google thinks that a mobile-responsive website is better for you medical office than a mobile site.
Google recently changed their algorithm for local search. They changed the top 7 pack in the maps section of the search into a top 3 pack. However, when you click one of the options it automatically sends you to a page with 20 map results. When in the past it would only show 7 and then in order to see more you would have to navigate through more than one page.
The reason for this change is due to the increase in mobile search usage. They are trying to show the same thing on a desktop than shows up on a mobile device. As a result a mobile responsive website is a very important part of SEO.
Things you can do to make your practice show up higher in search.
1. Mobile responsive website
2. Reviews are a great way not to only show up higher but to make you stand out even if you’re lower. Plus Google added a sort by rating option.
3. Blogging with specific keywords
4. Posting to you Google Plus and Facebook pages
5. insert certain keywords onto the back-end of the actual website for you practice.
6. adding listings to different websites.