Google recently changed their algorithm for local search. They changed the top 7 pack in the maps section of the search into a top 3 pack. However, when you click one of the options it automatically sends you to a page with 20 map results. When in the past it would only show 7 and then in order to see more you would have to navigate through more than one page.
The reason for this change is due to the increase in mobile search usage. They are trying to show the same thing on a desktop than shows up on a mobile device. As a result a mobile responsive website is a very important part of SEO.
Things you can do to make your practice show up higher in search.
1. Mobile responsive website
2. Reviews are a great way not to only show up higher but to make you stand out even if you’re lower. Plus Google added a sort by rating option.
3. Blogging with specific keywords
4. Posting to you Google Plus and Facebook pages
5. insert certain keywords onto the back-end of the actual website for you practice.
6. adding listings to different websites.
Every business now needs some sort of website. A customer or patient will be online searching for your business. If they cannot find a website associated with your business name, they will just go to the next business on Google searches that does have one. The main concept behind this is that, in 2014 if you don’t have a website then you are not upto date with technology. If you are not upto date with technology, what do you think the customer or patient will think of your office equipment? Probably out of date.
Getting a website is a simple process. You can build a simple website or a website with a lot of features that will make your medical practice stand out. A simple website consists of the following: Contact Page, About Us Page, Office Hours, Downloadable Forms, Address and Phone. Here at DoctorsInternet.com we will create a medical practice website for your business.
Contracts are often spoken against in the world of web design and search engine optimization (SEO). Companies tote “no contract”, or “our customers stay because they want to not because they have to”. Not sure how contracts got to be a bad thing. When you hear that a company has no contract you can generally assume that means they charge a ton of money upfront because how else could they afford to build and optimize a website for a client that doesn’t stick around. The other concern should be what happens if you have trouble with your website or the company doesn’t deliver the services they promised, how are they responsible to you, the customer, if you are not in a contract? I’ll tell you, should you need assistance with your website you will pay the company’s hourly rate which can, of course, be very expensive.
If a contract concerns you, check out the total outlay for the time period of the contract, how does it compare to the company offering no contract? You will probably find the total contract price less expensive than the company advertising no contract. What happens if you need assistance after the work is completed? No company can or will continue any kind of regular work on your website if you are not in a contract or paying additionally.
So, what do contracts offer? What should they say to you? Security, that’s what. A contract means that just as you are responsible to pay your monthly installment, so is the website company to fulfill the duties that they’ve promised you for the life of your contract. Imagine if you rented an apartment and paid for the year in full, do you think the landlord would fix your leaking sink? Of course not thats why you sign a lease and pay your monthly rent. As a whole, web design and search engine optimization change frequently and so must most companies that are worth their salt. If you are contracted the changes offered by the company to new clients will also be offered to you. Contracts should offer unlimited edits, technical assistance, regular optimization services, upgraded change services and support. Don’t fear the contract, embrace it!
1. Create a responsive website
The very first step to building your online presence is to craft the perfect online home for your medical practice. No matter what profession or specialty your practice offers, medical professionals need a website that works to accurately and intelligently display all of the information their patients are looking for. This includes but is not limited to a detailed list of services, health information related to treatments, a list of insurances, and the history of your practice in education and service to your local area. A poorly designed and maintained website can do more damage than no website at all, which is why these practices are best left to the experts. Your website should work to showcase exactly what makes your practice different, whether it’s your beautiful and modern practice, your many years of experience, or the specialty you work to provide for, such as endodontistry in lieu of general dentistry, in order to properly convey the image of your practice on the web. The perfect website works to engage the audience, is cleanly laid out for easy access, and is also mobile friendly for browsing anywhere at any time, no matter what the size of their smart phone.
2. Optimize locally across the web
No website is complete without a system that works to bring in traffic. Medical websites need to bring in not just website browser, but must specifically work to attract patients in the surrounding neighborhoods of your practice in order to help people in need find you. This can be accomplished through local SEO practices which are able to be utilized within your website, throughout the content on your website’s medical blog, as well as on your social media profiles. SEO stands for search engine optimization. This cutting edge form of online advertising works to keep your blog, website, and social media pages at the very top of online searches to insure your patients always find you first over the competition. By utilizing keywords that are commonly searched for in conjunction with the names of local towns adjacent to your practice, your website will always be flowing with the right kind of traffic.
3. Keep your info up to date
Times change, and with medical websites the science and treatment of many practices is always working to add new technology and the latest in cutting edge procedures into the services they offer. Whether you have changes your phone call services, or simply have added a new imaging system in use at your practice, your information needs to be maintained. Health care professionals should take care to list the basics in contact information, such as an up to date phone, email, and address in Yellowpages and Google maps. Taking care to double check phone numbers and links to your website will insure that there are no gaps in your online presence.
4. Build Quality Inbound Links
A quality inbound link does more than just build the credibility of your practice, they actively work to move your website ever high in search engine rankings, thusly working to insure that your page is always the first to be found. By developing links of high quality to associations related to your medical practice, you can work to help your patients find you through these elite associations. You can identify a link of excellent quality by those which relate to your medical practice, as well as those which end with a .gov, .org, or a .edu. Quality inbound links are the vital finishing touch to a website that work to bring in traffic all while adding to the professional, intellectual, and experienced image of your practice as one patient’s can trust with their unique and personal needs.
5. Connect to your patients with social mediaThe rise in the internet today and the emergence of online business has brought with it a new type of patient. This cautious patient wants to know more than just the years your practice has been in operation or what school the doctors have attended, they also want to keep connected with the current goings on of your health care center, as well as view the recent history of your offices. This means building social media accounts on a wide number of networks. No matter what medical services you offer, having an account on Facebook, Twitter, Pinterest, and Google+ allows patients to feel connected to you, and to stay connected through each other with reviews and comments that show just how great your medical practice truly is from the words of your patients themselves.
DoctorsInternet.com will be attending this year’s American Academy of Dermatology, Summer Academy Meeting in Chicago, IL. The event will begin on August 6th and run till August 10th at the Hyatt Regency Chicago where dermatologists will gather, learn the latest in the diagnosis and treatment of dermatologic diseases.
DoctorsInternet.com will be showcasing our web design and marketing services for dermatologist all across the nation. We will be located in booth #1614 demonstrating our services for dermatology professionals and how we can help their business grow by catering our marketing services and web design for dermatologist in their respective locations.
View our services and client portfolios for dermatology professionals or request a FREE DEMO below or click here to view the full site.
The Doctors Internet LLC, announced that it will be launching its redesigned website at doctorsinternet.com, changing its logo and adding new services for current and future clients.
Users will be able to navigate more easily throughout DoctorsInternet.com and will find specific landing pages tailored to their own medical profession. The service will be extended to all healthcare professionals including dentists, optometrists, podiatrists and other doctors looking for medical website design and marketing expertise.
Along with its updated design, DoctorsInternet.com is offering enhanced services to its clients to offer further options to assist in practice building.
The most recent additions to the suite of services include a Review Generation Platform, expanded Social Media Management with content creation, and Website Narration.
The Review Generation Platform features quarterly reports generated by dedicated marketing representatives at The Doctors Internet. These reports include reviews made by patients about their doctor over multiple review platforms including Google, Yelp and Healthgrades. In addition to online doctor reviews, the marketing reps manage other facets of the doctors’ social media networks including their blog, Facebook and Google Plus.
The company will also increase engagement and keep potential patients on the website longer with a Website Narrator. Clients will choose from a selection of professional actors and actresses and will provide a 90 word script that will greet users on the website.
DoctorsInternet.com is a website design and marketing company exclusively for health professionals. The doctors who founded the company were interested in improving the strategies of current internet marketing for doctors. DoctorsInternet.com has over 1,000 clients around the nation. For more information, please visit Doctorsinternet.com.
No medical practice is complete without the perfect web presence that conveys your level of expertise and devotion to the latest in state of the art technology to your clients. However, it is not enough to simply create a website and call it complete. A website that lies fallow and unused can drive patients away just as much as no website at all in some cases. Websites for doctors need to be as informative as they are smartly designed, and part of being informative is communicating with your patients on a regular basis. However, that doesn’t mean you need to do all the work yourself, not when you have a team of medical web presence experts with a technical support package from Doctor’s Internet.
Part of a great website is all about the appearances, and this means a fluid site that loads quickly on any browser and device, as well as having back-up always there for you. With health professional website support at Doctor’s Internet we don’t just give our clients one or two services. We understand the importance of medical practices and the need for their websites to work no matter what, and that’s why we offer you unlimited technical support to solve every and any problem you could ever run into. Our websites for doctors are hosted on state of the art servers to accommodate any amount of traffic, so you never have worry about your website being down to an influx at any time.
Appearance is about more than just a sleek and intelligent web design that reflects your practice, but it also needs to reflect the professionalism of your staff. Our websites for doctors support packages give you a completely professional appearance by including up to 10 email addresses that match the name of your practice, making it easy for your patients to get a hold of you if they need your advice or to change an appointment. We make it easy to stay in touch with your patients too with access to these emails through our servers from any computer anywhere on the globe, and even forwarding services to your personal account automatically at your choosing. Your website will always stay up to date with any specials or new treatments you are offering with unlimited content changes, and even monthly analytics reports so you can see just how hard your website is working for you.
For the very best in websites for doctors, be sure to purchase your technical support package from the Doctor’s Internet. Our hosting and support team includes unlimited technical support as part of our Health Professional Website Support free of charge. With technical support from Doctor’s Internet you can rest easy knowing your website is fully taken care of. Call us at 800-416-5235 today!
At Doctors Internet, we will go over all the various types of psychiatrist online marketing methods available, especially search engine optimization (SEO). Whether we have designed a new website for you or are updating your existing one, we will make sure that it’s loaded with content and words specifically pertaining to psychiatry because we know these keywords will bring future patients, as well as current patients, to your website when they are searching on Google for a psychiatrist. As part of our psychiatrist online marketing, our experts at Doctors Internet will use SEO to guarantee first page placement on Google when your specialty is searched for. This is a necessary part of marketing because once your website content is finished, it needs to be optimized for the search engines. Therefore, whether new or existing, we will design your website to enhance and optimize your site traffic so search engine optimization should be a substantial part of your online marketing strategy.
Once we have achieved a high placement on Google for you, our marketing specialists continue working to keep it and improve it. We stay current with Google, as well as other major search engines, and will always adjust our marketing strategies as needed. Our search engine optimization marketing specialists monitor our own SEO techniques, constantly working and analyzing, in case there is something we feel we can improve on for you. We also want to know how your psychiatry site shows up when keywords pertaining to your practice are typed into a search box. Your first page visibility on Google is our main goal and we will continue to analyze our search engine optimization techniques. With our dedicated efforts and marketing expertise you can be the psychiatry practice that hears those magic words, “You’re on page 1 of Google searches”. Our psychiatrist online marketing specialists at Doctors Internet accomplish this by boosting your small business’s presence in the very popular search engine. We know your visibility is a must and we strive to get you the first page placement you deserve.
If you’re unhappy with how your website is performing in searches, then you should contact our marketing specialists at 800-416-5235 to learn more about our local online marketing services to bring more and more patients to your website each day.
At Doctor’s Internet, we’re pleased to offer you not only the best in psychologist website design, but choices in the layout, look, and feel of your website that allows it to take on a uniqueness that represents you. Among the many possibilities are our various website templates. Boasting an array of eye catching color combinations, backgrounds, and styles, we are confident that we have the one that is simply perfect for you. If anything, the hard part might be narrowing it down to just one. And if you do need that help, we’re here for that too, offering skilled guidance and expert advice designed to point you in the right direction.
One possibility is the Polished Style. It is both bold and elegant, with a menu at the top of the page that can include the appropriate drop down options. In addition, the buttons located just underneath the rotating pictures allow for the user to select which of the six combinations of text and photo they wish to see at any given moment. The page is laid out logically, containing all the pertinent information without seeming overcrowded. It is one of the fine choices from our psychologist website design.
Vantage Style is more colorful and active. Note how the pictures change like a vertical slide show and the key points pop up in succession. Or consider the Preferred Style that gives you a more subtle appearance and with less movement. Its menu is conveniently stationed just below the banner that includes your practice name. Our psychologist website design offers these and many other selections, each developed to find the ideal balance between professionalism and warmth. Mixing inviting visuals and important information about what you offer to your patients, any of our designs will serve the purpose for which they are intended: getting more phone inquiries and more patients to your office.
Learn more about our amazing website design exclusively available for health professionals by calling us at 800-416-5235!