Why does a business need to claim Google Maps?

If you run a business, one of your main priorities should be to claim your place on Google Maps. Besides offering your customers the relevant information needed to find your place of business, it is also an incredible tool to help drive traffic to your website, get new customers and to keep current ones happy and informed about your services. Google Maps has a lot of information that customers need to find the business they’re looking for, and your business is one of them. It provides relevant information, reviews and ratings. Your business should have up to date information, correct and pertinent information, and as much information as possible so that it can be found when customer’s search for categories and are directed to your business page. Also, other businesses may falsely claim your information, which can be a deterrent to driving much needed traffic to your website.
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Most people who use the internet use Google to find what they need and to search for businesses or services. That’s why it’s so important to have your company there and as close to one of the first search results as possible. Most internet users will click on the first listing, or a listing on the first page. It’s great for businesses and helps customers find your service. Using Google Business can help you claim your business and get started on attracting more customers and clients to find and use your services. Be sure your information is correct on your listing and make sure you’re in the right category for your business as well. Being as specific as possible helps claim your business in the right place.

After claiming your business with Google, you’ll need to verify your listing so that it can be confirmed that the listing is actually yours. This is usually done by verification code sent to your business. Getting verified is an important step to finalize your business claiming with Google. Also, for those with multiple business locations, Google Business has a tool that allows users to edit and control all locations together. Ensuring that no one else is claiming your business is key to getting your business listed and in the search listings with proper, not incorrect information. Customer reviews are also great once you’ve claimed your business in Google Maps. This allows your business to stay relevant and confirmed as a good business that people will want to frequent.

Using the internet for marketing is an ideal way to create a marketing plan that works for any business. It widens your exposure to potential customers and clients and can stir up business, as well as help existing customers keep tabs on your business. Google Maps is a free and excellent way for any business, large or small, to keep their listing on top of the game and to keep customers in the know how about your business or practice. The best part is, it’s free. Using search engine optimization, or SEO, as well as analytical practices can ensure your business stays relevant to Google.

Why is it important to have a high ranking in Google Maps?

Google Maps is an asset to any business who needs to be visible in search engines. So many users surf the internet every day and for most people, the internet is the first place they look for direction and advice on businesses. Search Engine Optimization, or SEO, can help your business maintain a high ranking on Google Maps and on Google and other search engines. Because many people only check the first few pages for listings, it’s imperative that businesses stay on top of the game by being one of the first businesses listed. Having an online presences means your business will be found among the many other businesses out there.
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Google My Business now allows companies to appear in local search results that are specific to their service. It’s a free service that connects businesses with Google Maps. Maintaining a high ranking in Google Maps means making sure all of your information is correct. This includes spelling, correct phone number and location. Increasing your website and businesses visibility will keep it in Google Maps and show it as a relevant location when internet users search on your type of services. Staying relevant and keeping your business on the first existing listings or pages keeps you ahead of the competition. To optimize your listings with Google, be sure to first make your phone number that’s listed as a local phone number. It should match the landing page it’s linked to. Also, choose the right category for your business. Missing any pertinent information can mean you’re not reaching the right audience. Be specific about your category and this will help narrow you down to the audience that’s looking for you.

Details such as hours and address need to also be current. And adding photos to your Google listing will help you stay on top of your listing category. Any information that can help your listing is a good thing. Parking, directions, location, anything that can add to your listing is great and will only work for your business. The top three things should be: name, phone number and address. Make sure those are correct on any search listing. It’s critical that businesses keep their information correct and consistent.

Taking control of your online presence is a great way to market your practice or business and putting it out there on the web and in the world. Google Places helps business owners with tools that they can use, such as learning statistics and trends and meeting customer’s needs. Ramp up your listing in Google Maps with a photo or logo, and encourage visitors and friends to give local reviews on your business. Good reviews and ratings also help place your site on the higher up ranks. And last but not least, use Google Maps as a way to drive customers to your place of business by always staying on top of the listings and being one of the first businesses listed. Online marketing is an invaluable tool in a practice’s plan for gaining new customers as well as keeping old ones.

Should Doctors Have Call Tracking Numbers?

doctors call trackingSome doctors may be hesitant to begin using a phone number different from one they’ve had for years before, but adding a call tracking phone number to your practice can be incredibly beneficial, especially for internet marketing.  Adding a call tracking number is a simple way to benefit your practice and track your own online progress.  Doctors especially have much to gain from utilizing a call tracking number.  The best part is that adding a call tracking number doesn’t affect how you receive calls at all, besides possibly increasing the number of calls received.

The most obvious benefit of having a call tracking number is that it keeps a record of who calls you.  With a call tracking number, it’s simple to review missed calls and answered calls alike.  You can also be as specific as you’d like in which calls you are reviewing.  Not only can a call tracking number keep a record of what calls you get, but it also notes how long each call lasts for.  It can also be used to separate new patients from returning patients.  For example, you can search to see  only new clients who had phone calls lasting over two minutes.  Having the tracking number can definitely help so that you don’t miss out on strong leads for new patients.

When you have access to the phone numbers of missed calls, it is less likely that you’ll miss out on a potential patient who doesn’t leave a message or a phone number to call them back at.  By following up on missed calls, there is a secure place where all phone numbers are kept to help increase your number of patients.

Call tracking can also be used to check your ROI from your marketing company.  For example, if your marketing company uses a call tracking number for your online campaigns, you can directly check how many phone calls you’re receiving from web based marketing.  When a marketing service does a good job, you should be receiving enough new patients from the internet that the service will practically pay for itself.

While using a different phone number online may not always be an easy or obvious decision, a call tracking number can only help your business by allowing you to see a record of each call from both new and returning patients, seeing a correlation between both new and returning patients, and keeping a record of where various calls are coming from.  Call tracking numbers are one of the best and simplest ways to both improve and grow your practice.

How do mobile responsive sites affect SEO?

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According to the Pew Research Center, 64% of adult Americans as of April 2015 own some sort of smartphone.  In August of 2016, Google reported that over 50% of searches came from a mobile device.  This has affected the way we market sites since Google has updated their algorithm in order to rank which sites will provide a better user experience.  Since the number of mobile users has only increased, Google tends to move websites that are more mobile to the top of their searches, while demoting less mobile-responsive websites.  Responsive web design is very important both to assist with SEO and user experience.

Having a mobile-responsive website is now more important than ever.  A site with responsive web design will rank higher in searches than those without it.   In addition to higher search rankings, mobile-responsive sites provide a much more user-friendly experience, as they are easier to link to social-media and adapt well to various devices, which all benefit when trying to increase SEO.  Having a mobile-responsive site for your practice will also assist potential clients in immediately making a phone call straight from the website and getting information to those who need it as soon as possible.

Mobile use is only expected to rise.  According to SmartInsights.com, mobile use grows 58% by year.  Digiday reports, the average person in the United States uses the internet from a mobile device for just under 150 minutes a day, where they’ll access from their desktop for about 50 minutes a day.  By 2018, it is projected that the average United States citizen will use a mobile device’s internet connection for well over 150  minutes a day, where desktop usage will drop to about 40 minutes a day, according to Digiday.  This shift is similar in most major countries.  The more time spent on smartphones and tablets only increases the need for sites to have responsive web design in order to create a user-friendly experience, as well as increase rankings in search engines.

Business Directory Listing – Let us claim them for you

One of the most important things that a business of any kind can do is to ensure that they have some sort of web presence. Having a web presence isn’t all about social media, though being active on related sites can certainly help. If you have a medical practice, you will want people to be able to find your practice and learn more about it, regardless of their web browser, search engine or mobile device. As the world goes digital and things like phone books and yellow pages, and even the newspaper, become obsolete, it is important to make sure that people can find out about your services, know where to call to set up an appointment, and are aware of your address and other practice locations.
In order to make sure that people and potential clients can find your practice, you will want to make sure that your business is listed in online directories. There are plenty of benefits to being on such a list, and there are plenty of companies, like Yext, that can help set this up for you. Companies like Yext generally offer different package options, but only provide one service, whereas Doctors Internet can help do this for you, and much more.
Being listed on directories is more than simply adding a practice name to a list. These lists are constantly updated, and they are carefully curated, indexed by business type, location, and a plethora of other factors. Doctors Internet offers Business Listing and Citation services, guaranteeing that your business or medical practice will have a strong web presence no matter what. Our marketing professionals are constantly updating lists and adding new listings that can help you draw in new patients and generate web traffic that can potentially bring more people through the front doors of your practice.
Search engines are the backbone of the internet, and arguably the backbone of information and communication overall in the digital age. Whenever people want to know or learn something, they rely on search engines like Google and Bing in order to get the information that they need. Doctors Internet ensures that your practice information comes up in such searches, and that it does so across search engines and other platforms. We also ensure that your information is uniform and accurate, thus improving the reliability of your business to potential patients as well as retaining your business’ reliability to search engines as well. Google and Bing use complex algorithms in order to ensure that they are bringing people the best possible search results. These algorithms have ways of determining the reliability and accuracy of information across the web, so having consistent content is key to performing well in searches, which is something we take into heavy consideration here at Doctors Internet.
Our marketing specialists do all that they can to ensure each and every business that utilizes our services is consistently doing well in web searches across platforms and engines. We don’t just put your practice name on a list and leave it there – we  make sure that your practice is as easily searchable as possible and that searches perform well across the board.

Why is it important for doctors to submit their website to search engines?

It is incredibly important for businesses of all kinds to have some kind of web presence, whether they sell retail goods or offer a service, so this definitely applies to medical practices as well. When people do any kind of research, they turn to search engines like Google or Bing. Whether people are looking to buy a home, write a research paper, or satisfy any question that crosses their mind, they will generally turn to the internet – whether it be on their desktops, laptops, phones or tablets. Some people think that by simply being on the internet at all whatsoever is enough to get them to show up in searches, but in order to actually show up and perform well in such searches, you will want to make sure that you submit your website.
Google has a ton of tools for businesses of all kinds to help them fare better in web searches and to make their information generally more widely available. Making sure that your medical practice is registered on Google Maps and Google My Business can be incredibly beneficial. Concerning Google Maps, which is the most widely used map app out there, you will definitely want your location to appear in searches and other general locational maps. Google My Business is linked with Google Maps, allowing people searching you or the area to look at your business and pull up basic info like your exact address, a phone number and email where they can reach you to book an appointment, your operating hours, or even reviews or a basic rundown of the services you offer. Google My Business also ensures that your practice shows up in searches more frequently, and by already registering with Google, Google search algorithms will assess that your website is reliable and credible, meaning that you will show up more often in basic searches and may even appear higher up on search result lists.
Google authority is essential, and there are many other factors that can determine how well, if at all, your practice fares in Google searches. Google has algorithms that assess text and other content, usually to detect spam or other unwanted filler that would displease web users. Doctors Internet helps practices and businesses just like yours by looking at all of the aspects of a website that might affect its relationship with search engines like Google. First of all, it is important that search engines like Google or Bing index your website to begin with. This means that it recognizes your website as a valid site and features it in searches. A website that is not indexed will not appear in engine searches at all. Search engines also utilize something called “crawling” to scan your website and ensure that each and every page on your website is searchable and visible, which will affect whether or not it is indexed. Crawling data also tells Google exactly what your website is about, and connects relevant keywords and search results to your website.
Backlinks also factor into search engine results and submissions, and should be something that businesses think about. Backlinks are hyperlinks that other websites or directories have that lead back to your website. By manually submitting your practice’s website to different search engines, Doctors Internet gains more quality backlinks that we can use to help build up even more reliability for your site with other search engines and directories. Search engines like Google value backlinks a great deal. Reliable links from other credible sites boost the credibility and reliability of your site, in turn. It is a cycle that keeps fueling itself, so maintaining quality backlinks can be essential in getting your practice to show up higher in search engine result lists.
Search engine submissions are another great way that Doctors Internet connects patients to your business, and in short, building authority with search engines is extremely beneficial, and it helps to ensure that your other social media marketing efforts are not going to waste.

3 things a doctor can learn from looking through their website analytics

Website Analytics

 

As the base of operations move to the digital sphere via websites, social media pages and online storefronts, so does marketing in all of its forms. With this digital shift, businesses of all kinds are able to analyze data unlike ever before, allowing them instant access to all kinds of information that can affect your business in every possible way. In this day and age, it is absolutely essential to have a website. It is a necessity, especially if you want anyone to know who you are, what you do, and where they can find you. Having a website not only makes your business or medical practice much more visible and easily searchable, but it also allows you to reach a wider audience and draw more people to your services. But if you have a website, you also have the ability to assess the overall performance of your practice and how your website contributes to that. This is where web analytics come in.

The design of your medical practice’s website should be conducive to communicating your services to interested parties, whether they be potential patients or current ones, and web analytics can be integral in telling you exactly where your website is succeeding as well as where it is failing. Using web analytics, you can determine whether you need to make any adjustments, or even overall changes, to your website, so what is a website without analytics software to see how well it’s doing? With a specialized tracking code integrated into the HTML of your site, you can easily add this necessary tool, but it is important that you realize how to read, use and apply this data as well.

PLACES OF ORIGIN

Analytic software and other services use the HTML code embedded in your site to track a wide range of information, namely who’s visiting your site, how and from where. One of the most important things that web analytic data will tell you is where your web visitors are coming from. Organic web traffic indicates people who are visiting your site because they were otherwise directed by a web search like Google, Bing, Yahoo! Or any other search engines out there. Direct traffic will indicated visitors who came to your site via a direct link, whether it was from another page, email, or some online marketing ad. This sort of data can be beneficial when it comes to improving your online marketing strategy. If very few traffic is occurring organically, then you might want to invest more in developing effective SEO and reliable backlinks. If you are getting a lot of direct traffic from a recent ad you ran,or even if you aren’t, then you can tell exactly how well your last campaign is working for you. In either case, you can adjust your efforts as needed.

BEHIND THE SCENES

Web analytics can also tell you a great deal about exactly which browsers, web platforms, devices and screen resolutions that your visitors are using while browsing your site. This may seem inconsequential to some people – isn’t the fact that they are on your site at all count for something? What all of these things have in common, is that each one of these aspects factors into how patients, potential or current, are seeing your website. It is imperative that your website be compatible with multiple browsers and devices. A website that is not integrated to display correctly on Internet Explorer or does not have a mobile layout means that you are losing potential clients who primarily do their web browsing via those platforms or devices. If someone visits a website and it doesn’t work or is incompatible, they will likely never think twice about hitting that back button.

POPULAR PAGES

You might find out that your home page is not the most frequently visited page on your site with the help of web analytics. This data can tell you exactly how often each page linked to your site is visited. Depending on your results, you may want to spend more time fleshing out these pages, especially if your site’s most popular pages outline your services or introduce your staff to the world. You can also view top pages by country, and you can analyze a wealth of additional demographic information that can tell you where most of your visitors are accessing your page from. If you notice that a particular town or suburb near your practice is looking for your page, or alternatively that a neighborhood you service does not look at your website as much as others, then you can use this information to adjust your SEO, marketing and other web efforts accordingly.

Does a doctor need to focus on social media for their practice?

Social Media for Doctors
Social media is taking the world by storm. Not only does everyone seem to be on it, but countless companies seem to be pushing marketing campaigns that rely solely on social media, or are at least social media heavy, too. From Facebook and Twitter to Yelp and Google, there are plenty of different sites that people are using to share information and to learn new things. When it comes to marketing for certain industries, social media may fast be becoming the norm – but is that really true?
Digital media is certainly blowing up right now and is only steadily growing more and more important, but when it comes to having a social media presence, it may not actually be all that important for some people. Some individuals have no interest in having an online presence, and this sentiment may be held for a number of logical and/or personal reasons. But where do businesses fit in?
For the most part, certain businesses and industries may not have a choice. Social media is becoming the norm now, and it could make or break a company. However, this is not exactly the case for certain people – namely medical practitioners.
Sure, social media can definitely help. This is probably true for practitioners who provide cosmetic work or offer a new treatment that may not be available everywhere. Having an active and engaging social media presence can help boost website traffic as well as increase your clientele, but for most doctors doing so may not be entirely necessary.
As a medical practice, the most important thing that you will want to focus on is your work. This should generally speak for itself. When people need medical care, they usually know exactly where to go or they ask a friend or family member. Finding a doctor is not exactly like finding a bargain item – you will absolutely want to look for quality, but doctors don’t need to advertise as much as a clothing boutique might in order to get people in the door.
It certainly helps to have some online presence as a medical practitioner of any kind, regardless, and putting effort into a social media campaign can definitely be beneficial – but it is by no means necessary for a doctor to be successful and to serve their area with the treatment that they need. Even if you have no social media accounts associated with your practice, you should at least be searchable via the web. Make sure that your practice comes up on places like Google or Google Maps, or even Google My Business. This way, people will at least know the address and phone number of your office so they can reach you, but anything beyond that is up to you. Even having your own website is certainly  helpful, but having a Facebook, Twitter or WordPress account is optional.
Using social media can definitely help your practice. Engaging with your patients can help you serve them better and it can help to create a platform that makes your services easily shareable with others, but it is by no means necessary. You can choose to forego social media, create pages and put in minimal effort, or you can even go all the way and have a member of your staff or even a media specialist come in and manage your practice’s social media presence – it’s all up to you. The most important thing is to make sure that you provide the best quality services you can and that people are able to find you so that they can get the care that they need.

Designing a Simple, user friendly website

Simple Web Design

Simple Web Design

In this day and age, it is absolutely essential that your business have a website. Whether you provide a product or a service, having a web presence is absolutely necessary. It is important that you put yourself out there, make your information available, and that you advertise your services to the best of your ability. But it is also important that you do not put up just anything on the internet. Making a website takes time and it requires some finesse and understanding. If you have a website, it is important that it is user-friendly, informative, and that it attracts customers in the most effective way.

One of the most essential aspects of your website is perhaps the most basic: it’s design. It does not have to be fancy – in fact, a website that is too busy will only distract from your services. There are several aspects to designing an effective website and there are also some things that you should know to avoid before getting started.

Keep it Simple

Keeping your design simple is always best. Simple does not mean it has to be boring. Using clean colors and images, sleek fonts and well-spaced design can help make your website appear modern while also ensuring that it is easy to read. The reason why your website even exists is to help get your information out there. You want people to know what you offer so that you can interest them in your services or your product.

A sleek, modern design makes you look up-to-date and in-style without looking flashy. Bright color schemes, busy background images, too many videos, pop-ups, banners and other novelties will only clutter your website and detract from the information that your website is there to provide. Pick a limited number of items that will draw the eye, whether it be a clever logo or a company color that catches the viewer’s attention. Crowding your page with too many things will only drown your chances of landing a customer, client, patient or anyone else who may be interested in your work.

Make it User-Friendly

There are several things that you need to keep in mind when it comes to making a website user-friendly. These days, you need to make sure that your page accessible via mobile devices. With more and more people accessing and surfing the internet via smartphones and tablets, you will want a website that fits this format. You will need to make a separate version of your website that is able to display correctly on these devices. If someone comes across your page on their phone or tablet and they cannot see the links or info, they will immediately hit the back button and never return.

It is also essential to make sure that your page is easily navigable, both on desktop and mobile versions. It is a general rule that it take no more than two steps to get from one location to another on a webpage. Make sure that your menus are simple, easy to read, and that locations are clearly displayed. If a web visitor is unsure of where to find pertinent information, they will likely give up. Make clear sections and headers for all of your site’s pages, if you have any, and make sure that the overall layout of the site of obvious and informative.

Don’t Forget the Basics

Not everyone who visits your website will want to read extensively about your products, services, where you started, or who makes up your staff. This is all useful, and valuable, information to feature on your site, but it is important that you display the most basic information on the front page where it can easily be spotted. You will want to make sure that your company name, address, contact information and business or operating hours are clearly displayed so that anyone with questions or looking for basic info will be able to find it without having to dig through menus and pages.

Each website should be unique, and there are other, more specific, guidelines and tips for building pages based on what you offer and what sort of effect you are looking to make with your web presence. But by keeping these basic tips in mind, you can be sure to start off on the right foot.