If you run a business, one of your main priorities should be to claim your place on Google Maps. Besides offering your customers the relevant information needed to find your place of business, it is also an incredible tool to help drive traffic to your website, get new customers and to keep current ones happy and informed about your services. Google Maps has a lot of information that customers need to find the business they’re looking for, and your business is one of them. It provides relevant information, reviews and ratings. Your business should have up to date information, correct and pertinent information, and as much information as possible so that it can be found when customer’s search for categories and are directed to your business page. Also, other businesses may falsely claim your information, which can be a deterrent to driving much needed traffic to your website.
Most people who use the internet use Google to find what they need and to search for businesses or services. That’s why it’s so important to have your company there and as close to one of the first search results as possible. Most internet users will click on the first listing, or a listing on the first page. It’s great for businesses and helps customers find your service. Using Google Business can help you claim your business and get started on attracting more customers and clients to find and use your services. Be sure your information is correct on your listing and make sure you’re in the right category for your business as well. Being as specific as possible helps claim your business in the right place.
After claiming your business with Google, you’ll need to verify your listing so that it can be confirmed that the listing is actually yours. This is usually done by verification code sent to your business. Getting verified is an important step to finalize your business claiming with Google. Also, for those with multiple business locations, Google Business has a tool that allows users to edit and control all locations together. Ensuring that no one else is claiming your business is key to getting your business listed and in the search listings with proper, not incorrect information. Customer reviews are also great once you’ve claimed your business in Google Maps. This allows your business to stay relevant and confirmed as a good business that people will want to frequent.
Using the internet for marketing is an ideal way to create a marketing plan that works for any business. It widens your exposure to potential customers and clients and can stir up business, as well as help existing customers keep tabs on your business. Google Maps is a free and excellent way for any business, large or small, to keep their listing on top of the game and to keep customers in the know how about your business or practice. The best part is, it’s free. Using search engine optimization, or SEO, as well as analytical practices can ensure your business stays relevant to Google.
Google Maps is an asset to any business who needs to be visible in search engines. So many users surf the internet every day and for most people, the internet is the first place they look for direction and advice on businesses. Search Engine Optimization, or SEO, can help your business maintain a high ranking on Google Maps and on Google and other search engines. Because many people only check the first few pages for listings, it’s imperative that businesses stay on top of the game by being one of the first businesses listed. Having an online presences means your business will be found among the many other businesses out there.
Google My Business now allows companies to appear in local search results that are specific to their service. It’s a free service that connects businesses with Google Maps. Maintaining a high ranking in Google Maps means making sure all of your information is correct. This includes spelling, correct phone number and location. Increasing your website and businesses visibility will keep it in Google Maps and show it as a relevant location when internet users search on your type of services. Staying relevant and keeping your business on the first existing listings or pages keeps you ahead of the competition. To optimize your listings with Google, be sure to first make your phone number that’s listed as a local phone number. It should match the landing page it’s linked to. Also, choose the right category for your business. Missing any pertinent information can mean you’re not reaching the right audience. Be specific about your category and this will help narrow you down to the audience that’s looking for you.
Details such as hours and address need to also be current. And adding photos to your Google listing will help you stay on top of your listing category. Any information that can help your listing is a good thing. Parking, directions, location, anything that can add to your listing is great and will only work for your business. The top three things should be: name, phone number and address. Make sure those are correct on any search listing. It’s critical that businesses keep their information correct and consistent.
Taking control of your online presence is a great way to market your practice or business and putting it out there on the web and in the world. Google Places helps business owners with tools that they can use, such as learning statistics and trends and meeting customer’s needs. Ramp up your listing in Google Maps with a photo or logo, and encourage visitors and friends to give local reviews on your business. Good reviews and ratings also help place your site on the higher up ranks. And last but not least, use Google Maps as a way to drive customers to your place of business by always staying on top of the listings and being one of the first businesses listed. Online marketing is an invaluable tool in a practice’s plan for gaining new customers as well as keeping old ones.
Some doctors may be hesitant to begin using a phone number different from one they’ve had for years before, but adding a call tracking phone number to your practice can be incredibly beneficial, especially for internet marketing. Adding a call tracking number is a simple way to benefit your practice and track your own online progress. Doctors especially have much to gain from utilizing a call tracking number. The best part is that adding a call tracking number doesn’t affect how you receive calls at all, besides possibly increasing the number of calls received.
The most obvious benefit of having a call tracking number is that it keeps a record of who calls you. With a call tracking number, it’s simple to review missed calls and answered calls alike. You can also be as specific as you’d like in which calls you are reviewing. Not only can a call tracking number keep a record of what calls you get, but it also notes how long each call lasts for. It can also be used to separate new patients from returning patients. For example, you can search to see only new clients who had phone calls lasting over two minutes. Having the tracking number can definitely help so that you don’t miss out on strong leads for new patients.
When you have access to the phone numbers of missed calls, it is less likely that you’ll miss out on a potential patient who doesn’t leave a message or a phone number to call them back at. By following up on missed calls, there is a secure place where all phone numbers are kept to help increase your number of patients.
Call tracking can also be used to check your ROI from your marketing company. For example, if your marketing company uses a call tracking number for your online campaigns, you can directly check how many phone calls you’re receiving from web based marketing. When a marketing service does a good job, you should be receiving enough new patients from the internet that the service will practically pay for itself.
While using a different phone number online may not always be an easy or obvious decision, a call tracking number can only help your business by allowing you to see a record of each call from both new and returning patients, seeing a correlation between both new and returning patients, and keeping a record of where various calls are coming from. Call tracking numbers are one of the best and simplest ways to both improve and grow your practice.
According to the Pew Research Center, 64% of adult Americans as of April 2015 own some sort of smartphone. In August of 2016, Google reported that over 50% of searches came from a mobile device. This has affected the way we market sites since Google has updated their algorithm in order to rank which sites will provide a better user experience. Since the number of mobile users has only increased, Google tends to move websites that are more mobile to the top of their searches, while demoting less mobile-responsive websites. Responsive web design is very important both to assist with SEO and user experience.
Having a mobile-responsive website is now more important than ever. A site with responsive web design will rank higher in searches than those without it. In addition to higher search rankings, mobile-responsive sites provide a much more user-friendly experience, as they are easier to link to social-media and adapt well to various devices, which all benefit when trying to increase SEO. Having a mobile-responsive site for your practice will also assist potential clients in immediately making a phone call straight from the website and getting information to those who need it as soon as possible.
Mobile use is only expected to rise. According to SmartInsights.com, mobile use grows 58% by year. Digiday reports, the average person in the United States uses the internet from a mobile device for just under 150 minutes a day, where they’ll access from their desktop for about 50 minutes a day. By 2018, it is projected that the average United States citizen will use a mobile device’s internet connection for well over 150 minutes a day, where desktop usage will drop to about 40 minutes a day, according to Digiday. This shift is similar in most major countries. The more time spent on smartphones and tablets only increases the need for sites to have responsive web design in order to create a user-friendly experience, as well as increase rankings in search engines.
As the base of operations move to the digital sphere via websites, social media pages and online storefronts, so does marketing in all of its forms. With this digital shift, businesses of all kinds are able to analyze data unlike ever before, allowing them instant access to all kinds of information that can affect your business in every possible way. In this day and age, it is absolutely essential to have a website. It is a necessity, especially if you want anyone to know who you are, what you do, and where they can find you. Having a website not only makes your business or medical practice much more visible and easily searchable, but it also allows you to reach a wider audience and draw more people to your services. But if you have a website, you also have the ability to assess the overall performance of your practice and how your website contributes to that. This is where web analytics come in.
The design of your medical practice’s website should be conducive to communicating your services to interested parties, whether they be potential patients or current ones, and web analytics can be integral in telling you exactly where your website is succeeding as well as where it is failing. Using web analytics, you can determine whether you need to make any adjustments, or even overall changes, to your website, so what is a website without analytics software to see how well it’s doing? With a specialized tracking code integrated into the HTML of your site, you can easily add this necessary tool, but it is important that you realize how to read, use and apply this data as well.
PLACES OF ORIGIN
Analytic software and other services use the HTML code embedded in your site to track a wide range of information, namely who’s visiting your site, how and from where. One of the most important things that web analytic data will tell you is where your web visitors are coming from. Organic web traffic indicates people who are visiting your site because they were otherwise directed by a web search like Google, Bing, Yahoo! Or any other search engines out there. Direct traffic will indicated visitors who came to your site via a direct link, whether it was from another page, email, or some online marketing ad. This sort of data can be beneficial when it comes to improving your online marketing strategy. If very few traffic is occurring organically, then you might want to invest more in developing effective SEO and reliable backlinks. If you are getting a lot of direct traffic from a recent ad you ran,or even if you aren’t, then you can tell exactly how well your last campaign is working for you. In either case, you can adjust your efforts as needed.
BEHIND THE SCENES
Web analytics can also tell you a great deal about exactly which browsers, web platforms, devices and screen resolutions that your visitors are using while browsing your site. This may seem inconsequential to some people – isn’t the fact that they are on your site at all count for something? What all of these things have in common, is that each one of these aspects factors into how patients, potential or current, are seeing your website. It is imperative that your website be compatible with multiple browsers and devices. A website that is not integrated to display correctly on Internet Explorer or does not have a mobile layout means that you are losing potential clients who primarily do their web browsing via those platforms or devices. If someone visits a website and it doesn’t work or is incompatible, they will likely never think twice about hitting that back button.
You might find out that your home page is not the most frequently visited page on your site with the help of web analytics. This data can tell you exactly how often each page linked to your site is visited. Depending on your results, you may want to spend more time fleshing out these pages, especially if your site’s most popular pages outline your services or introduce your staff to the world. You can also view top pages by country, and you can analyze a wealth of additional demographic information that can tell you where most of your visitors are accessing your page from. If you notice that a particular town or suburb near your practice is looking for your page, or alternatively that a neighborhood you service does not look at your website as much as others, then you can use this information to adjust your SEO, marketing and other web efforts accordingly.
In this day and age, it is absolutely essential that your business have a website. Whether you provide a product or a service, having a web presence is absolutely necessary. It is important that you put yourself out there, make your information available, and that you advertise your services to the best of your ability. But it is also important that you do not put up just anything on the internet. Making a website takes time and it requires some finesse and understanding. If you have a website, it is important that it is user-friendly, informative, and that it attracts customers in the most effective way.
One of the most essential aspects of your website is perhaps the most basic: it’s design. It does not have to be fancy – in fact, a website that is too busy will only distract from your services. There are several aspects to designing an effective website and there are also some things that you should know to avoid before getting started.
Keep it Simple
Keeping your design simple is always best. Simple does not mean it has to be boring. Using clean colors and images, sleek fonts and well-spaced design can help make your website appear modern while also ensuring that it is easy to read. The reason why your website even exists is to help get your information out there. You want people to know what you offer so that you can interest them in your services or your product.
A sleek, modern design makes you look up-to-date and in-style without looking flashy. Bright color schemes, busy background images, too many videos, pop-ups, banners and other novelties will only clutter your website and detract from the information that your website is there to provide. Pick a limited number of items that will draw the eye, whether it be a clever logo or a company color that catches the viewer’s attention. Crowding your page with too many things will only drown your chances of landing a customer, client, patient or anyone else who may be interested in your work.
Make it User-Friendly
There are several things that you need to keep in mind when it comes to making a website user-friendly. These days, you need to make sure that your page accessible via mobile devices. With more and more people accessing and surfing the internet via smartphones and tablets, you will want a website that fits this format. You will need to make a separate version of your website that is able to display correctly on these devices. If someone comes across your page on their phone or tablet and they cannot see the links or info, they will immediately hit the back button and never return.
It is also essential to make sure that your page is easily navigable, both on desktop and mobile versions. It is a general rule that it take no more than two steps to get from one location to another on a webpage. Make sure that your menus are simple, easy to read, and that locations are clearly displayed. If a web visitor is unsure of where to find pertinent information, they will likely give up. Make clear sections and headers for all of your site’s pages, if you have any, and make sure that the overall layout of the site of obvious and informative.
Don’t Forget the Basics
Not everyone who visits your website will want to read extensively about your products, services, where you started, or who makes up your staff. This is all useful, and valuable, information to feature on your site, but it is important that you display the most basic information on the front page where it can easily be spotted. You will want to make sure that your company name, address, contact information and business or operating hours are clearly displayed so that anyone with questions or looking for basic info will be able to find it without having to dig through menus and pages.
Each website should be unique, and there are other, more specific, guidelines and tips for building pages based on what you offer and what sort of effect you are looking to make with your web presence. But by keeping these basic tips in mind, you can be sure to start off on the right foot.
Google has finally killed of the toolbar for Pagerank. This data has been incorrect for years. You will still see the data in the actual toolbar for a few weeks but after that information will not populate. Google has also explained that even though the pagerank toolbar is being eliminated it is still using the pagerank algorithm internally.