Google has finally killed of the toolbar for Pagerank. This data has been incorrect for years. You will still see the data in the actual toolbar for a few weeks but after that information will not populate. Google has also explained that even though the pagerank toolbar is being eliminated it is still using the pagerank algorithm internally.
If a website has what Google considers to be useful and unique content, then that website will come up in Google searches. This means that Google has indexed the website. A website’s ranking, or where exactly in a list of search results a website will be placed, is also determined by this algorithm. Theoretically, the more engaging, useful and unique content your website features, the more likely your site will be indexed and placed in basic Google searches and the higher up your site will be in those searches as well. Read more about Unique Content on a Website.
One of the most lucrative ways that dentists can enhance their business and gain more customers today is with Google rankings. It can’t be denied that practices can up their client base exponentially by maintaining a web presence. Visibility on Google and other search engines is a must, and one way a company can do that is with Google rankings. Keeping your business at the top of the list with Google rankings is a must to keeping your name at the forefront, however, it isn’t always easy. A good ranking can have your practice show up within the first 10 search results; anything lower can push you into the second and third pages, if not lower down the search ladder. Rankings make a huge difference and can affect your business in a positive way if you’re using it correctly.
Building a high quality website and providing content that is also quality can help your website go further in Google’s rankings. Google’s algorithms are constantly changing and being updated, meaning your website needs to have solid and well written content that can keep up with the momentum. Websites need to have relevant and real information that can coincide with the right search terms. It used to be that all website developers had to do was insert some relevant search and SEO terms that would specifically drive their business higher within the Google search engine. But keywords aren’t the only necessary component to hitting the mark with rankings. Studies show that content quality now makes a huge difference. Since Google search rankings works partially by looking at on-page content, this makes sense. Creating a high quality, strategically worded website can shoot your business to the top of Google’s rankings, ensuring that both new and existing clients easily find your web page.
Most people utilizing Google’s search engine click on one of the first listings that pops up. Some never even make it to the second page. That’s why it’s crucial to have your website as high up as possible in Google’s ranking system. Having a presence on the first page or one of the top listings can drive a huge amount of traffic to your site and create more profit and establish your practice as a solid and well known business on the internet as well as locally.
It’s better to have fewer pages that provide high quality content than to have more information, but with lower quality content. One of the best ways to move up in rank is with blogging. The key is to have quality and relevant information with as little drivel as possible in your online blogs. Having poorly written posts or content that offers little value can actually harm a business’s website. Tightening up the website’s content along with removing any useless blogs or information can help a website move back up in rank.
Keeping an eye on your website’s web presence and looking at your search ranking on a consistent basis is a good way to monitor and ensure that your business stays at the top of the search pile. Websites tend to drop in ranking from time to time, so recovering your site when that happens and putting it back up there is important in maintaining a solid web presence.
Facebook finally added a dislike…sort of. Facebook added other reactions so ‘like’ isn’t the only option to use on a post. If you hover over ‘like’ it brings up 6 options: ‘like’, ‘love’, ‘haha’, ‘wow’, ‘sad’, and ‘angry’. For years people wanted there to be a ‘dislike’ button, but that could have led to some bad cyber-bullying. Now when someone posts a sad heartfelt message, you don’t have to debate in your head for 5 minutes if it is wrong to ‘like’ the sad post.
Here at Doctors Internet, we are committed to providing each and every client with the online solution that is perfect for them. We specialize in creating custom tailored packages for a wide variety of medical specialties including Dentists, Optometrists, Orthopedics, Podiatrists and more. Whether that be a beautifully designed website, or an all-encompassing marketing plan, we offer everything you need to take your practice to the next level. We work with doctors to produce a unified web presence that drives local patients to your practice for unrivaled results.
In addition to this, we offer other award-winning services such as Search Engine Optimization, Social Media Management, Reputation Monitoring, Phone Call Tracking, Business Listings, and more! Also included are unlimited, free website revisions and regular marketing reports so you can easily follow your progress. Pair that with our team of expert support staff ready to provide 24/7 assistance with anything you might need and you can start to see why Doctors all across the country are choosing us to manage their business.
There are differences between Mobile Responsive websites and Mobile sites for medical practices. When bringing up a website on your phone the website is rendered by the server (mobile site) or the device (mobile-responsive.) This has no effect on the Google ranking for a medical practice. However there are some issues with mobile sites that will lower your medical practices Google ranking. A responsive site just uses your regular domain name (xyz.com) while a mobile site requires a new domain name, most people add an ‘m.’ (m.xyz.com) before the regular domain name. This can affect your ranking in Google due to the fact that you now have 2 different websites for your practice.
Another reason that Google prefers mobile-responsive to a mobile site are the backlinks. Links shared with from a mobile site don’t count as search link equity toward your main website. Since all those links on a mobile-responsive website are just the links to your regular site. They all count and your Google ranking will improve. Another reason a mobile-responsive site is more convenient. If you have a mobile site that site will need to be worked on in order to keep it more recent separately from the regular site. A mobile responsive site will be reworked once you rework the regular site. This making your life a lot easier. These are the example of why Google thinks that a mobile-responsive website is better for you medical office than a mobile site.
Google recently changed their algorithm for local search. They changed the top 7 pack in the maps section of the search into a top 3 pack. However, when you click one of the options it automatically sends you to a page with 20 map results. When in the past it would only show 7 and then in order to see more you would have to navigate through more than one page.
The reason for this change is due to the increase in mobile search usage. They are trying to show the same thing on a desktop than shows up on a mobile device. As a result a mobile responsive website is a very important part of SEO.
Things you can do to make your practice show up higher in search.
1. Mobile responsive website
2. Reviews are a great way not to only show up higher but to make you stand out even if you’re lower. Plus Google added a sort by rating option.
3. Blogging with specific keywords
4. Posting to you Google Plus and Facebook pages
5. insert certain keywords onto the back-end of the actual website for you practice.
6. adding listings to different websites.
Every business now needs some sort of website. A customer or patient will be online searching for your business. If they cannot find a website associated with your business name, they will just go to the next business on Google searches that does have one. The main concept behind this is that, in 2014 if you don’t have a website then you are not upto date with technology. If you are not upto date with technology, what do you think the customer or patient will think of your office equipment? Probably out of date.
Getting a website is a simple process. You can build a simple website or a website with a lot of features that will make your medical practice stand out. A simple website consists of the following: Contact Page, About Us Page, Office Hours, Downloadable Forms, Address and Phone. Here at DoctorsInternet.com we will create a medical practice website for your business.
Contracts are often spoken against in the world of web design and search engine optimization (SEO). Companies tote “no contract”, or “our customers stay because they want to not because they have to”. Not sure how contracts got to be a bad thing. When you hear that a company has no contract you can generally assume that means they charge a ton of money upfront because how else could they afford to build and optimize a website for a client that doesn’t stick around. The other concern should be what happens if you have trouble with your website or the company doesn’t deliver the services they promised, how are they responsible to you, the customer, if you are not in a contract? I’ll tell you, should you need assistance with your website you will pay the company’s hourly rate which can, of course, be very expensive.
If a contract concerns you, check out the total outlay for the time period of the contract, how does it compare to the company offering no contract? You will probably find the total contract price less expensive than the company advertising no contract. What happens if you need assistance after the work is completed? No company can or will continue any kind of regular work on your website if you are not in a contract or paying additionally.
So, what do contracts offer? What should they say to you? Security, that’s what. A contract means that just as you are responsible to pay your monthly installment, so is the website company to fulfill the duties that they’ve promised you for the life of your contract. Imagine if you rented an apartment and paid for the year in full, do you think the landlord would fix your leaking sink? Of course not thats why you sign a lease and pay your monthly rent. As a whole, web design and search engine optimization change frequently and so must most companies that are worth their salt. If you are contracted the changes offered by the company to new clients will also be offered to you. Contracts should offer unlimited edits, technical assistance, regular optimization services, upgraded change services and support. Don’t fear the contract, embrace it!