As the base of operations move to the digital sphere via websites, social media pages and online storefronts, so does marketing in all of its forms. With this digital shift, businesses of all kinds are able to analyze data unlike ever before, allowing them instant access to all kinds of information that can affect your business in every possible way. In this day and age, it is absolutely essential to have a website. It is a necessity, especially if you want anyone to know who you are, what you do, and where they can find you. Having a website not only makes your business or medical practice much more visible and easily searchable, but it also allows you to reach a wider audience and draw more people to your services. But if you have a website, you also have the ability to assess the overall performance of your practice and how your website contributes to that. This is where web analytics come in.
The design of your medical practice’s website should be conducive to communicating your services to interested parties, whether they be potential patients or current ones, and web analytics can be integral in telling you exactly where your website is succeeding as well as where it is failing. Using web analytics, you can determine whether you need to make any adjustments, or even overall changes, to your website, so what is a website without analytics software to see how well it’s doing? With a specialized tracking code integrated into the HTML of your site, you can easily add this necessary tool, but it is important that you realize how to read, use and apply this data as well.
PLACES OF ORIGIN
Analytic software and other services use the HTML code embedded in your site to track a wide range of information, namely who’s visiting your site, how and from where. One of the most important things that web analytic data will tell you is where your web visitors are coming from. Organic web traffic indicates people who are visiting your site because they were otherwise directed by a web search like Google, Bing, Yahoo! Or any other search engines out there. Direct traffic will indicated visitors who came to your site via a direct link, whether it was from another page, email, or some online marketing ad. This sort of data can be beneficial when it comes to improving your online marketing strategy. If very few traffic is occurring organically, then you might want to invest more in developing effective SEO and reliable backlinks. If you are getting a lot of direct traffic from a recent ad you ran,or even if you aren’t, then you can tell exactly how well your last campaign is working for you. In either case, you can adjust your efforts as needed.
BEHIND THE SCENES
Web analytics can also tell you a great deal about exactly which browsers, web platforms, devices and screen resolutions that your visitors are using while browsing your site. This may seem inconsequential to some people – isn’t the fact that they are on your site at all count for something? What all of these things have in common, is that each one of these aspects factors into how patients, potential or current, are seeing your website. It is imperative that your website be compatible with multiple browsers and devices. A website that is not integrated to display correctly on Internet Explorer or does not have a mobile layout means that you are losing potential clients who primarily do their web browsing via those platforms or devices. If someone visits a website and it doesn’t work or is incompatible, they will likely never think twice about hitting that back button.
You might find out that your home page is not the most frequently visited page on your site with the help of web analytics. This data can tell you exactly how often each page linked to your site is visited. Depending on your results, you may want to spend more time fleshing out these pages, especially if your site’s most popular pages outline your services or introduce your staff to the world. You can also view top pages by country, and you can analyze a wealth of additional demographic information that can tell you where most of your visitors are accessing your page from. If you notice that a particular town or suburb near your practice is looking for your page, or alternatively that a neighborhood you service does not look at your website as much as others, then you can use this information to adjust your SEO, marketing and other web efforts accordingly.
In this day and age, it is absolutely essential that your business have a website. Whether you provide a product or a service, having a web presence is absolutely necessary. It is important that you put yourself out there, make your information available, and that you advertise your services to the best of your ability. But it is also important that you do not put up just anything on the internet. Making a website takes time and it requires some finesse and understanding. If you have a website, it is important that it is user-friendly, informative, and that it attracts customers in the most effective way.
One of the most essential aspects of your website is perhaps the most basic: it’s design. It does not have to be fancy – in fact, a website that is too busy will only distract from your services. There are several aspects to designing an effective website and there are also some things that you should know to avoid before getting started.
Keep it Simple
Keeping your design simple is always best. Simple does not mean it has to be boring. Using clean colors and images, sleek fonts and well-spaced design can help make your website appear modern while also ensuring that it is easy to read. The reason why your website even exists is to help get your information out there. You want people to know what you offer so that you can interest them in your services or your product.
A sleek, modern design makes you look up-to-date and in-style without looking flashy. Bright color schemes, busy background images, too many videos, pop-ups, banners and other novelties will only clutter your website and detract from the information that your website is there to provide. Pick a limited number of items that will draw the eye, whether it be a clever logo or a company color that catches the viewer’s attention. Crowding your page with too many things will only drown your chances of landing a customer, client, patient or anyone else who may be interested in your work.
Make it User-Friendly
There are several things that you need to keep in mind when it comes to making a website user-friendly. These days, you need to make sure that your page accessible via mobile devices. With more and more people accessing and surfing the internet via smartphones and tablets, you will want a website that fits this format. You will need to make a separate version of your website that is able to display correctly on these devices. If someone comes across your page on their phone or tablet and they cannot see the links or info, they will immediately hit the back button and never return.
It is also essential to make sure that your page is easily navigable, both on desktop and mobile versions. It is a general rule that it take no more than two steps to get from one location to another on a webpage. Make sure that your menus are simple, easy to read, and that locations are clearly displayed. If a web visitor is unsure of where to find pertinent information, they will likely give up. Make clear sections and headers for all of your site’s pages, if you have any, and make sure that the overall layout of the site of obvious and informative.
Don’t Forget the Basics
Not everyone who visits your website will want to read extensively about your products, services, where you started, or who makes up your staff. This is all useful, and valuable, information to feature on your site, but it is important that you display the most basic information on the front page where it can easily be spotted. You will want to make sure that your company name, address, contact information and business or operating hours are clearly displayed so that anyone with questions or looking for basic info will be able to find it without having to dig through menus and pages.
Each website should be unique, and there are other, more specific, guidelines and tips for building pages based on what you offer and what sort of effect you are looking to make with your web presence. But by keeping these basic tips in mind, you can be sure to start off on the right foot.
Google has finally killed of the toolbar for Pagerank. This data has been incorrect for years. You will still see the data in the actual toolbar for a few weeks but after that information will not populate. Google has also explained that even though the pagerank toolbar is being eliminated it is still using the pagerank algorithm internally.
If a website has what Google considers to be useful and unique content, then that website will come up in Google searches. This means that Google has indexed the website. A website’s ranking, or where exactly in a list of search results a website will be placed, is also determined by this algorithm. Theoretically, the more engaging, useful and unique content your website features, the more likely your site will be indexed and placed in basic Google searches and the higher up your site will be in those searches as well. Read more about Unique Content on a Website.
One of the most lucrative ways that dentists can enhance their business and gain more customers today is with Google rankings. It can’t be denied that practices can up their client base exponentially by maintaining a web presence. Visibility on Google and other search engines is a must, and one way a company can do that is with Google rankings. Keeping your business at the top of the list with Google rankings is a must to keeping your name at the forefront, however, it isn’t always easy. A good ranking can have your practice show up within the first 10 search results; anything lower can push you into the second and third pages, if not lower down the search ladder. Rankings make a huge difference and can affect your business in a positive way if you’re using it correctly.
Building a high quality website and providing content that is also quality can help your website go further in Google’s rankings. Google’s algorithms are constantly changing and being updated, meaning your website needs to have solid and well written content that can keep up with the momentum. Websites need to have relevant and real information that can coincide with the right search terms. It used to be that all website developers had to do was insert some relevant search and SEO terms that would specifically drive their business higher within the Google search engine. But keywords aren’t the only necessary component to hitting the mark with rankings. Studies show that content quality now makes a huge difference. Since Google search rankings works partially by looking at on-page content, this makes sense. Creating a high quality, strategically worded website can shoot your business to the top of Google’s rankings, ensuring that both new and existing clients easily find your web page.
Most people utilizing Google’s search engine click on one of the first listings that pops up. Some never even make it to the second page. That’s why it’s crucial to have your website as high up as possible in Google’s ranking system. Having a presence on the first page or one of the top listings can drive a huge amount of traffic to your site and create more profit and establish your practice as a solid and well known business on the internet as well as locally.
It’s better to have fewer pages that provide high quality content than to have more information, but with lower quality content. One of the best ways to move up in rank is with blogging. The key is to have quality and relevant information with as little drivel as possible in your online blogs. Having poorly written posts or content that offers little value can actually harm a business’s website. Tightening up the website’s content along with removing any useless blogs or information can help a website move back up in rank.
Keeping an eye on your website’s web presence and looking at your search ranking on a consistent basis is a good way to monitor and ensure that your business stays at the top of the search pile. Websites tend to drop in ranking from time to time, so recovering your site when that happens and putting it back up there is important in maintaining a solid web presence.
Facebook finally added a dislike…sort of. Facebook added other reactions so ‘like’ isn’t the only option to use on a post. If you hover over ‘like’ it brings up 6 options: ‘like’, ‘love’, ‘haha’, ‘wow’, ‘sad’, and ‘angry’. For years people wanted there to be a ‘dislike’ button, but that could have led to some bad cyber-bullying. Now when someone posts a sad heartfelt message, you don’t have to debate in your head for 5 minutes if it is wrong to ‘like’ the sad post.
Here at Doctors Internet, we are committed to providing each and every client with the online solution that is perfect for them. We specialize in creating custom tailored packages for a wide variety of medical specialties including Dentists, Optometrists, Orthopedics, Podiatrists and more. Whether that be a beautifully designed website, or an all-encompassing marketing plan, we offer everything you need to take your practice to the next level. We work with doctors to produce a unified web presence that drives local patients to your practice for unrivaled results.
In addition to this, we offer other award-winning services such as Search Engine Optimization, Social Media Management, Reputation Monitoring, Phone Call Tracking, Business Listings, and more! Also included are unlimited, free website revisions and regular marketing reports so you can easily follow your progress. Pair that with our team of expert support staff ready to provide 24/7 assistance with anything you might need and you can start to see why Doctors all across the country are choosing us to manage their business.