Phone Call Tracking for your Business
What is phone call tracking and how does it work?
We feel that in order to analyze how your website is helping your practice, it is important to know how many new patients have originated from your website. With phone call tracking, you can quantify the performance of your website by tracing patient phone calls and determining which calls originated from your website. We will assign your website a unique tracking phone number that allows us to measure and review all phone calls that come from your website. All incoming calls are routed from your unique tracking number to your office's regular phone line, where it will ring as usual.
Phone call tracking allows you to monitor traffic from your website in 3 distinct ways. First, you are able to view and track every phone call that your practice receives. You will receive real-time reporting of each phone call and you are provided with information such as the caller's telephone number, location, and when available, name, address, and demographics. Second, phone call tracking identifies the advertising source of the call, such as your website or Google Adwords. In this way, you can determine where most of your patient calls are coming from. Third, since all patient calls are recorded, you can review and listen to any of them anytime you want. You are able to return missed calls and in turn, respond to potential patients.