SEM or "Pay Per Click" or "Sponsored Search" marketing (such as Google Adwords) is using targeted advertising on search engines to entice customers to visit your website when they type in certain keywords. Unlike SEO you pay the search engine a fee every time somebody clicks on your advertisement. These ads are typically seen on a Google search on the right side of the page. A complicated bidding and budget process controls how high your ads are placed, and how often they appear.
Unlike SEO, a well managed PPC campaign can get your ad to the top of search results in a short amount of time. Also, unlike SEO, PPC can actually guarantee placement of your ad in the exact town or towns that you want your ad to appear.
At DoctorsInternet.com, we manage your entire SEM campaign, based on your goals and your budget. We constantly update your bids and test your ads to optimize the number of potential patients that come to your site for the lowest possible price.
At DoctorsInternet.com we know that you want to place well in search results for the specific keywords that are relevant to your specialty in the local area you serve. For example, a cardiologist might want to place well in search results for the term "Lipitor", while this is irrelevant to a dermatologist. Vice versa for a term like "acne". We make sure that your keywords are optimized in the specific location you want. A national company might want to place well in search results everywhere, but doctors do not want to pay for clicks if their ads display 50 miles from their office. You get to choose the geographic radius you want covered.
